Smart Button

1. Peter Kellock( Mentor), Shengdong Zhao(PI) Chen Zhao (EL),Yawen Li (BP) Developers : Brian, Biyan, Kinyong NUS School of Computing Human Computer Interaction By Compreza

2. Problem and Opportunity Number of people aged 55 and above worldwide : 1.1 billion* * Index Mundi < http://www.indexmundi.com/world/demographics_profile.html> ** UN World Population Ageing < http://www.un.org/esa/population/publications/worldageing19502050/pdf/90chapteriv.pdf> Potential Positive Social Impact TAM: US$60 billion SAM: US$20 billion TM: US$ 2.5 million TAM All People Aged 55 and above worldwide 1.1 Billion* US$55/ person SAM IT access and able to afford 354 million** US$55/ person TM Singaporean Market of SAM 0.5 million* US$5/ person

3. Smart Button- the Unique Solution Button Step 1 Step 2 Step X Step 1 Step 2 Step X Automation Collaboration 1. Create Button Call Helen 3.One Click Skype Helen Barney User Name, Password , Helen 2. Send to Barne y Call Helen

4.  Single-click control of "any app / any platform” Why is this hard? Smart Button Technology  Background research from MIT  Our key insight was to adapt & refine it for collaborative case (Helen + Barney) Secret sauce: based on computer vision - "looks at" the UI like a user.  Adaptive and easy for "Helen" – e.g. no macro scripting V0.1 V0.2 V0.3 Solution Needs to be adaptive/intelligent Apps Different Versions Platforms

5. Business Model Canvas_ Beginning This work is licensed unde r the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of t his license, visit http:// creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 S econd Street, Suite 300, S an Francisco, California, 94105, U SA.The templates here are made available on the same CC license terms as the original canvas. APP store More active older people Manufacturing partners Distribution partners Crowdfunding platform R&D Human resource (R &D) APP Technology development App selling Physical products selling More active older people Facilitate people who feel that is complex to repeatedly teach their parents how to use technology Help people who want their parents experience new technology conveniently Facilitate nurses or staffs in aged care center to help older people use IT applications Mass customized Personal service Online selling (physical products) Sales force Mobile app selling Free web app Professional people under 50 with elderly close relatives Middle and above wealthy older people who want try and buy new things Aged care center clients

6. This work is licensed unde r the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of t his license, visit http:// creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 S econd Street, Suite 300, S an Francisco, California, 94105, U SA.The templates here are made available on the same CC license terms as the original canvas. APP store More active older people Manufacturing partners Distribution partners Crowdfunding platform R&D Human resource (R &D) APP Technology development App selling Physical products selling More active older people Facilitate people who feel that is complex to repeatedly teach their parents how to use technology Help people who want their parents experience new technology conveniently Facilitate nurses or staffs in aged care center to help older people use IT applications Mass customized Personal service Online selling (physical products) Sales force Mobile app selling Free web app Professional people under 50 with elderly close relatives Middle and above wealthy older people who want try and buy new things Aged care center clients Business Model Canvas_ Beginning

9. We were on the road… Volunteer Centers Community Centers

10. We were on the road… Interview Numbers: 74 4

11. Key Changes in LLP • Hypothesis: Product should be hardware- a physical button “ It is nice but I don’t have problems using things at home now. I will not pay for it. ” -- <Maria, 52, Housewife> “You have to put up a lot of capital before production ”-- <Toh Ting Poo,24, Manufacturing Engineer >

12. Key Changes in LLP • Hypothesis: Our Customers might be rich older people and the Elderly Care Centres. “ I do buy high-tech stuff, like iPhone. Pay for Software? No. ” -- <Jenny Chee, 63, Dentist> “ I would like to buy this as a gift to my parents”-- <Cai Sang, 26, Engineer> But.. “ We don’t really buy software for elderly” --< Hazal, 26, Lion Home Admin> “ We would like to help you if you are having volunteer activities using your product.” -- <Eleanor Yap, Director/ Editor, Ageless Online>

13. This work is licensed unde r the Creative Com mons Attribution-Share Alike 3.0 Unport ed License. To view a copy of t his license, visit http:// creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, S an Francisco, California, 94105, U SA.The templates here are made available on the same CC license terms as the original canvas. Manufacturing partners Distribution partners Crowdfunding platform R&D Human resource (R &D) APP Technology development (Manpower| Technology Resource| Learning Resource) Basic service is free Physical products selling Marketing (Marketing Messaging| PR| Ads| Social Networking Marketing Automated mass customized Personal service Online selling (physical products) Sales force App store Compressa.com Helen +Barney. Barney is tech- challenged, typically elderly. Helen is computer-literate (but doesn't have to be a programmer) and willing to help Barney with specific computer tasks, typically a younger close relative. Computer Maven: a person whom others turn to when they need help using their computer.The maven is tech- savvy and enjoys providing such help, but again doesn't have to be a programmer. Aged care center clients APP store More active older people Age care agency TechAlfred IP "Smart Button" app. This enables a user to quickly create Smart Buttons which perform specific tasks on 3rd-party software (eg., "make a Skype video call to Helen") The resulting Smart Buttons can be sent to others, typically tech- challenged people such as elderly relatives, to help them perform the specific tasks simply by pressing the Button. PR- technology media, social media, technology blogs Any user of desktop apps who wants "smart buttons" for frequent actions Premium version selling In- app purchase for template selling Templates creating UX design Overhead cost (Rental of Office| Administrative Fees| Miscellaneous Fees) Business Model Canvas_ New

16. Looking Forward

17. Thank you for your attention ! • Q&A

Smart Button

Lean LaunchPad Singapore

Smart Button