1.
Peter Kellock( Mentor), Shengdong Zhao(PI)
Chen Zhao (EL),Yawen Li (BP)
Developers : Brian, Biyan, Kinyong
NUS School of Computing
Human Computer Interaction
By Compreza

2.
Problem and Opportunity
Number of people aged 55 and above worldwide :
1.1 billion*
* Index Mundi < http://www.indexmundi.com/world/demographics_profile.html>
** UN World Population Ageing <
http://www.un.org/esa/population/publications/worldageing19502050/pdf/90chapteriv.pdf>
Potential Positive
Social Impact
TAM: US$60
billion
SAM: US$20
billion
TM: US$ 2.5
million
TAM All People
Aged 55 and
above
worldwide
1.1
Billion*
US$55/
person
SAM IT access
and able to
afford
354
million**
US$55/
person
TM Singaporean
Market of
SAM
0.5
million*
US$5/
person

3.
Smart Button- the Unique Solution
Button
Step
1
Step
2
Step
X
Step
1
Step
2
Step
X
Automation
Collaboration
1. Create Button
Call Helen
3.One
Click
Skype
Helen Barney
User
Name,
Password
,
Helen
2.
Send
to
Barne
y
Call Helen

4.
 Single-click control of "any app / any platform”
Why is this hard?
Smart Button Technology
 Background research from MIT
 Our key insight was to adapt & refine it for collaborative
case (Helen + Barney)
Secret sauce: based on computer vision -
"looks at" the UI like a user.
 Adaptive and easy for "Helen" – e.g. no macro scripting
V0.1
V0.2
V0.3
Solution Needs to be
adaptive/intelligent
Apps Different
Versions
Platforms

5.
Business Model Canvas_ Beginning
This work is licensed unde r the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of t his license, visit http://
creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 S econd Street, Suite 300, S an Francisco, California, 94105, U SA.The templates here are made available on the same CC license terms as the original canvas.
APP store
More active older
people
Manufacturing
partners
Distribution
partners
Crowdfunding
platform
R&D
Human resource
(R &D)
APP
Technology
development App selling
Physical products
selling
More active older
people
Facilitate people who
feel that is complex to
repeatedly teach their
parents how to use
technology
Help people who want
their parents experience
new technology
conveniently
Facilitate nurses or staffs
in aged care center to
help older people use IT
applications
Mass customized
Personal service
Online selling
(physical products)
Sales force
Mobile app selling
Free web app
Professional people
under 50 with elderly
close relatives
Middle and above
wealthy older people
who want try and buy
new things
Aged care center clients

6.
This work is licensed unde r the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of t his license, visit http://
creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 S econd Street, Suite 300, S an Francisco, California, 94105, U SA.The templates here are made available on the same CC license terms as the original canvas.
APP store
More active older
people
Manufacturing
partners
Distribution
partners
Crowdfunding
platform
R&D
Human resource
(R &D)
APP
Technology
development App selling
Physical products
selling
More active older
people
Facilitate people who
feel that is complex to
repeatedly teach their
parents how to use
technology
Help people who want
their parents experience
new technology
conveniently
Facilitate nurses or staffs
in aged care center to
help older people use IT
applications
Mass customized
Personal service
Online selling
(physical products)
Sales force
Mobile app selling
Free web app
Professional people
under 50 with elderly
close relatives
Middle and above
wealthy older people
who want try and buy
new things
Aged care center clients
Business Model Canvas_ Beginning

7.
This work is licensed unde r the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of t his license, visit http://
creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 S econd Street, Suite 300, S an Francisco, California, 94105, U SA.The templates here are made available on the same CC license terms as the original canvas.
APP store
More active older
people
Manufacturing
partners
Distribution
partners
Crowdfunding
platform
R&D
Human resource
(R &D)
APP
Technology
development App selling
Physical products
selling
More active older
people
Facilitate people who
feel that is complex to
repeatedly teach their
parents how to use
technology
Help people who want
their parents experience
new technology
conveniently
Facilitate nurses or staffs
in aged care center to
help older people use IT
applications
Mass customized
Personal service
Online selling
(physical products)
Sales force
Mobile app selling
Free web app
Professional people
under 50 with elderly
close relatives
Middle and above
wealthy older people
who want try and buy
new things
Aged care center clients
Business Model Canvas_ Beginning

8.
This work is licensed unde r the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of t his license, visit http://
creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 S econd Street, Suite 300, S an Francisco, California, 94105, U SA.The templates here are made available on the same CC license terms as the original canvas.
APP store
More active older
people
Manufacturing
partners
Distribution
partners
Crowdfunding
platform
R&D
Human resource
(R &D)
APP
Technology
development App selling
Physical products
selling
More active older
people
Facilitate people who
feel that is complex to
repeatedly teach their
parents how to use
technology
Help people who want
their parents experience
new technology
conveniently
Facilitate nurses or staffs
in aged care center to
help older people use IT
applications
Mass customized
Personal service
Online selling
(physical products)
Sales force
Mobile app selling
Free web app
Professional people
under 50 with elderly
close relatives
Middle and above
wealthy older people
who want try and buy
new things
Aged care center clients
Business Model Canvas_ Beginning

9.
We were on the road…
Volunteer
Centers
Community
Centers

10.
We were on the road…
Interview Numbers:
74
4

11.
Key Changes in LLP
• Hypothesis: Product should be hardware- a physical button
“ It is nice but I don’t have
problems using things at
home now. I will not pay for
it. ”
-- <Maria, 52, Housewife>
“You have to put up a lot of capital
before production ”-- <Toh Ting
Poo,24, Manufacturing Engineer >

12.
Key Changes in LLP
• Hypothesis: Our Customers might be rich older people and the Elderly Care Centres.
“ I do buy high-tech stuff, like iPhone. Pay
for Software? No. ”
-- <Jenny Chee, 63, Dentist>
“ I would like to buy this as a gift to
my parents”-- <Cai Sang, 26,
Engineer>
But..
“ We don’t really buy software for elderly”
--< Hazal, 26, Lion Home Admin>
“ We would like to help you if you are having
volunteer activities using your product.”
-- <Eleanor Yap, Director/ Editor, Ageless
Online>

13.
This work is licensed unde r the Creative Com mons Attribution-Share Alike 3.0 Unport ed License. To view a copy of t his license, visit http://
creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, S an Francisco, California, 94105, U SA.The templates here are made available on the same CC license terms as the original canvas.
Manufacturing
partners
Distribution
partners
Crowdfunding
platform
R&D
Human resource
(R &D)
APP
Technology development (Manpower|
Technology Resource| Learning Resource)
Basic service
is free
Physical products
selling
Marketing
(Marketing
Messaging| PR| Ads|
Social Networking
Marketing
Automated mass
customized
Personal service
Online selling
(physical products)
Sales force
App store
Compressa.com
Helen +Barney. Barney is tech-
challenged, typically elderly.
Helen is computer-literate (but
doesn't have to be a
programmer) and willing to
help Barney with specific
computer tasks, typically a
younger close relative.
Computer Maven: a person
whom others turn to when
they need help using their
computer.The maven is tech-
savvy and enjoys providing
such help, but again doesn't
have to be a programmer.
Aged care center clients
APP store
More active older
people
Age care agency TechAlfred IP
"Smart Button" app. This
enables a user to quickly
create Smart Buttons
which perform specific
tasks on 3rd-party software
(eg., "make a Skype video
call to Helen")
The resulting Smart
Buttons can be sent to
others, typically tech-
challenged people such as
elderly relatives, to help
them perform the specific
tasks simply by pressing the
Button.
PR- technology media,
social media,
technology blogs
Any user of desktop apps
who wants "smart buttons"
for frequent actions
Premium version
selling
In- app purchase for
template selling
Templates creating
UX design
Overhead cost (Rental of Office|
Administrative Fees| Miscellaneous Fees)
Business Model Canvas_ New

14.
This work is licensed unde r the Creative Com mons Attribution-Share Alike 3.0 Unport ed License. To view a copy of t his license, visit http://
creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, S an Francisco, California, 94105, U SA.The templates here are made available on the same CC license terms as the original canvas.
Manufacturing
partners
Distribution
partners
Crowdfunding
platform
R&D
Human resource
(R &D)
APP
Technology development (Manpower|
Technology Resource| Learning Resource)
Basic service
is free
Physical products
selling
Marketing
(Marketing
Messaging| PR| Ads|
Social Networking
Marketing
Automated mass
customized
Personal service
Online selling
(physical products)
Sales force
App store
Compressa.com
Helen +Barney. Barney is tech-
challenged, typically elderly.
Helen is computer-literate (but
doesn't have to be a
programmer) and willing to
help Barney with specific
computer tasks, typically a
younger close relative.
Computer Maven: a person
whom others turn to when
they need help using their
computer.The maven is tech-
savvy and enjoys providing
such help, but again doesn't
have to be a programmer.
Aged care center clients
APP store
More active older
people
Age care agency TechAlfred IP
"Smart Button" app. This
enables a user to quickly
create Smart Buttons
which perform specific
tasks on 3rd-party software
(eg., "make a Skype video
call to Helen")
The resulting Smart
Buttons can be sent to
others, typically tech-
challenged people such as
elderly relatives, to help
them perform the specific
tasks simply by pressing the
Button.
PR- technology media,
social media,
technology blogs
Any user of desktop apps
who wants "smart buttons"
for frequent actions
Premium version
selling
In- app purchase for
template selling
Templates creating
UX design
Overhead cost (Rental of Office|
Administrative Fees| Miscellaneous Fees)
Business Model Canvas_ New

15.
This work is licensed unde r the Creative Com mons Attribution-Share Alike 3.0 Unport ed License. To view a copy of t his license, visit http://
creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, S an Francisco, California, 94105, U SA.The templates here are made available on the same CC license terms as the original canvas.
Manufacturing
partners
Distribution
partners
Crowdfunding
platform
R&D
Human resource
(R &D)
APP
Technology development (Manpower|
Technology Resource| Learning Resource)
Basic service
is free
Physical products
selling
Marketing
(Marketing
Messaging| PR| Ads|
Social Networking
Marketing
Automated mass
customized
Personal service
Online selling
(physical products)
Sales force
App store
Compressa.com
Helen +Barney. Barney is tech-
challenged, typically elderly.
Helen is computer-literate (but
doesn't have to be a
programmer) and willing to
help Barney with specific
computer tasks, typically a
younger close relative.
Computer Maven: a person
whom others turn to when
they need help using their
computer.The maven is tech-
savvy and enjoys providing
such help, but again doesn't
have to be a programmer.
Aged care center clients
APP store
More active older
people
Age care agency TechAlfred IP
"Smart Button" app. This
enables a user to quickly
create Smart Buttons
which perform specific
tasks on 3rd-party software
(eg., "make a Skype video
call to Helen")
The resulting Smart
Buttons can be sent to
others, typically tech-
challenged people such as
elderly relatives, to help
them perform the specific
tasks simply by pressing the
Button.
PR- technology media,
social media,
technology blogs
Any user of desktop apps
who wants "smart buttons"
for frequent actions
Premium version
selling
In- app purchase for
template selling
Templates creating
UX design
Overhead cost (Rental of Office|
Administrative Fees| Miscellaneous Fees)
Business Model Canvas_ New

16.
Looking Forward

17.
Thank you for your attention !
• Q&A