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NANOSCOPE
Revolutionary Breakthrough in Lens Technology
Our Team
Maria Ivona Climaco
Entrepreneurial Lead
Chion Jet Chun
Tech Lead
Dr. Loh Wah Sing
Mentor
Prof. Hong Minghui
Prin...
The Technology
100x Oil immersion Lens
(state-of-the-art)
Phaos Nanoscope
1μm
Value Proposition
• Nanoscope is an optical
...
Potential Market Size – Initial Estimation
3.83B
US$/yr
2.0B
US$/yr
344M
U$/yr
Total Addressable Market:
Global analytical...
Initial Business Model…Key Partners Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Custom...
Validating Customer Segment
Customer Segments “This is a must have!” “Good to have..” Not Interested
Biologists - 13 (81%)...
Current Business Model
Key Partners Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Custom...
Lessons Learned
1. “Build a great product, and customers will come”
…. is not entirely true.
Customers don’t know what the...
Spin-off
Getting early
adopters
Partnership
with
distributors
Grant (POV) Product sales
Plans after LLP
Now
4 months 6 mon...
Thank you
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Phaos

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Phaos

  1. 1. NANOSCOPE Revolutionary Breakthrough in Lens Technology
  2. 2. Our Team Maria Ivona Climaco Entrepreneurial Lead Chion Jet Chun Tech Lead Dr. Loh Wah Sing Mentor Prof. Hong Minghui Principal Investigator Total # of interviews: 33
  3. 3. The Technology 100x Oil immersion Lens (state-of-the-art) Phaos Nanoscope 1μm Value Proposition • Nanoscope is an optical microscopy technology that image way beyond current optical imaging resolution limit, in real- time and non-invasive manner. • Protected with 4 patents
  4. 4. Potential Market Size – Initial Estimation 3.83B US$/yr 2.0B US$/yr 344M U$/yr Total Addressable Market: Global analytical microscope market Serviceable Available Market: Optical microscope market CAGR 7.3% Target Market: Optical microscope market > Life Sciences > APAC Beachhead Market: Optical microscope market > Life Sciences > APAC > Singapore Microbiologists
  5. 5. Initial Business Model…Key Partners Key Activities Key Resources Value Propositions Customer Relationships Channels Customer Segments Revenue StreamsCost Structure Distributors Manufacturers Real-time Super resolution optical imaging High Resolution imaging with lenient operating conditions High resolution with low costs  Microbiologists  Test labs  IHLs  High schools Online media Distributors Test bedding DistributorsIPs Research expertise Partnership with distributors R&D Sales & marketing R&D costs Manufacturing costs Manpower costs Patent maintenance costs Channel costs Marketing costs Equipment sales Service providing Licensing New research
  6. 6. Validating Customer Segment Customer Segments “This is a must have!” “Good to have..” Not Interested Biologists - 13 (81%) 3 (19%) Current EM users looking for time and costs saving 3 (25%) 8 (67%) 1 (8%) Total Number of interviews on ”Customer Segment”: 29
  7. 7. Current Business Model Key Partners Key Activities Key Resources Value Propositions Customer Relationships Channels Customer Segments Revenue StreamsCost Structure Distributors Manufacturers Time-saving for super high resolution imaging  Current EM users looking for time and costs savings Beachhead: $117.5mil SOM (SG, CN): $470mil SAM (EMs): ~$2.35B TAM: ~$7B Distributors Direct sales IPs Research expertise Partnership with distributors Manufacturing R&D Sales & marketing Manufacturing costs (60%) Patent maintenance costs (5%) Channel costs (10%) Marketing costs(20%) Maintenance & warranty (5%) Equipment sales Service providing Online media Distributors Tradeshows and exhibitions Validating “the back-end”: 3 Orders, 5 LOIs, 1 partnership formed
  8. 8. Lessons Learned 1. “Build a great product, and customers will come” …. is not entirely true. Customers don’t know what they don’t know. 2. Speak in customer language. - Understand customer’s background before talking to them. 3. Finding out customers’ problems at the most fundamental level is important, LLP framework provides a structured way of doing so.
  9. 9. Spin-off Getting early adopters Partnership with distributors Grant (POV) Product sales Plans after LLP Now 4 months 6 months Q3 2018 6 months LLP
  10. 10. Thank you

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