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Emosis

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This invention is centered on the detection and display of brainwaves, and subsequently utilising the brainwave data for a variety of different applications. Specifically, Emosis intends to focus on extending its system for use as a pain monitoring system to objectively assess the efficacy of pain-relieving methods.

Published in: Healthcare
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Emosis

  1. 1. The ultimate pain monitoring system. RAYE YEOW LIU YUCHUN SHRUTHI SURESH JOHN SHI-NASH Principal Investigator Assistant Professor Biomedical Engineering NUS Entrepreneurial Lead Research Fellow Dept of Medicine NUS Technical Lead Research Engineer Biomedical Engineering NUS Mentor Assoc. Director Alliance Management NUS-ILO
  2. 2. First Business Model Canvas •Doctors •Designers •Manufacturers • Loyalty / referral points • Freemium / premium use of device • Advertising at medical conferences • Good customer service • Technical evaluation • Device manufacturing & design • Regulatory approval • Capital for product validation • Human resources (Technical, clinical, sales, marketing) • Intellectual resources (IP, databases) • Distributors • Online store • Web and email • Retail store • Personal networks • Device manufacturing & design • R&D costs • Technology development • Manpower (technical, marketing, sales) • Platform maintenance • Objective quantification & verification of pain intensities • Remote pain monitoring in real-time • Test efficacy of treatment • Self-monitoring of pain • Early pain detection / prediction • Hospital - Doctors - Nurses • Individuals • Palliative (Hospices/ caregivers) • Pharma Companies • Telemedicine • Sale of device and disposables • Sale of info from pain database • Service / usage subscription fees • Adverts of pain data • Licensing fee / royalties
  3. 3. Unconscious / Non- responsive Patients Caregivers’ Loved Ones Athletes Baby-care Pharma Companies / Clinical Trial Centres Medical Use Consumer Use Responsive Patients Initial Assumptions: Anyone with Pain
  4. 4. People we interviewed Doctors 54% Nurses 23% Medtech 13% Others 10%
  5. 5. Doctors Paediatrics Neurology Anaesthesia Palliative Pain Specialist Dermatologist Oncologist Sports Medicine ICU Nurses Senior Nurses Nurse Clinician Nurse Manager Private Public Hospital Management
  6. 6. Doctors Nurses Patients “I don’t always ask patient for pain score. “We monitor patients’ pain scores every 1h for acute pain in post-op patients…. Doctors Versus Nurses To diagnosis, treat To monitor, provide comfort
  7. 7. Doctors Nurses Patients Doctors Versus Nurses To diagnosis, treat To monitor, provide comfort • Pain locality • Early dysfunction • Malingering pain • Drug dosage titration • Progressive tracking - Drug dosage titration - Convenience, better patient care - Form factor, integration, ease of use
  8. 8. Doctors Nurses Patients Higher Management Objective monitoring ↓ Treatment variability Remote monitoring ↑ Doctor/nurses’ burden Legal implications
  9. 9. Changes in Business Model Canvas • Loyalty / referral points • Freemium / premium use of device • Advertising at medical conferences • Good customer service • Capital for product validation • Human resources (Technical, clinical, sales, marketing) • Intellectual resources (IP, databases) • Distributors • Online store • Web and email • Retail store • Personal networks • Device manufacturing & design • R&D costs • Technology development • Manpower (technical, marketing, sales) • Platform maintenance • Objective quantification & verification of pain intensities • Remote pain monitoring in real-time • Individuals • Palliative (Hospices/ caregivers) • Pharma Companies • Telemedicine • Test efficacy of treatment • Self-monitoring of pain • Early pain detection / prediction • Sale of device and disposables • Sale of info from pain database • Service / usage subscription fees • Adverts of pain data • Licensing fee / royalties • Hospital - Doctors - Nurses • Technical evaluation • Device manufacturing & design • Regulatory approval (ISO 13485) • Distributors • Suppliers • Key Opinion Leaders Network (ie local/ overseas hospitals) • Medtech company • Regulatory Consultant •Doctors •Designers •Manufacturers • Consultancy fees • IP maintenance - Device rental fees, with sale of disposables - Licensing fee (integration with other monitoring systems) - Co-development fees with big players - Bundled sales with complementary goods Public hospital (doctors / nurses) Private hospitals (doctors / nurses) • Identify suitable distributors, suppliers, manufacturers • Collaborations with hospitals/clinics Objective titration of medication dosasge • Direct sales to local hospitals • Bundled with other products • Tradeshow/conference • Website • Journal papers • Key opinion leader network • Web, email, online forum • Co-creation
  10. 10. Unconscious / Non- responsive Patients Caregivers’ Loved Ones Athletes Baby-care Pharma Companies / Clinical Trial Centres Medical Use Consumer Use Responsive Patients From An Assumption of “Anyone with Pain”
  11. 11. Unconscious / Non- responsive Patients Medical Use Post-surgery acute pain Targeted Patient Population 25 million experience acute pain due to injury/surgery per year Assessment of pain in unconscious / non- responsive patients is a critical problem! 43% of cases misdiagnosed due to altered states of consciousness Pain - most common reason for seeking medical attention. 9/10 regularly suffer from pain.
  12. 12. Competitive Analysis Chart
  13. 13. Moving Forward…What Next? Build up robust database Clinical Partners to conduct multiple Patient Trials Utility and device form factor VALIDATION needed! Apply for more grants Proof of Concept Device Pricing - VALIDATION needed! Patients Influencers/ Decision-Makers Overseas Hospital Systems VALIDATION needed!
  14. 14. Thank You!

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