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bBridge

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bBridge is a Big Data analytics platform that aims to bridge the gap between social media users, business and
big data. It results in two closely related applications: bBridge Online, a social media analytics web portal and
bBridge API, a social multimedia analytics API for other companies.
bBridge Online offers real-time group analytics to business and public sector users. Features are Query-Based
Live Social Media Stream Analytics, Social Media Lead Intention Evaluation, Hot Topics Extraction, and Social
Multimedia-Based Brand Monitoring. bBridge API is a cloud-based application interface (API), which can be
accessed by other companies with IT infrastructure to perform social media analytics i.e. Personal User Profiling,
Natural Language Processing, Social Graph Analysis, Multi-Source Data Gathering and Mobility Analysis.

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bBridge

  1. 1. bBridgeSocial Multimedia Analytic Platform that goes far beyond social listening
  2. 2. © Copyright Lean LaunchPad Singapore. All Rights Reserved. INTRODUCTION 2 bBridge is a Social Multimedia Analytic Platform that goes far beyond social listening. It is powered by state of art AI engine that enriches social media data by comprehensive user profiles even so such data was not originally posted by user.
  3. 3. © Copyright Lean LaunchPad Singapore. All Rights Reserved. Video 3
  4. 4. © Copyright Lean LaunchPad Singapore. All Rights Reserved. Value Proposition 4 Predictive (2nd Order) Analytics Text, Image & Location based Analytics
  5. 5. © Copyright Lean LaunchPad Singapore. All Rights Reserved. Demo 5
  6. 6. © Copyright Lean LaunchPad Singapore. All Rights Reserved. Enterprise Social Listening Market Size Source: http://www.marketsandmarkets.com/PressReleases/social-media-analytics.asp
  7. 7. © Copyright Lean LaunchPad Singapore. All Rights Reserved. Enterprise Social Listening Trend Source: Forrester Wave APAC Social Listening Platform, Q1 2016
  8. 8. © Copyright Lean LaunchPad Singapore. All Rights Reserved. 8 Comparison Matrix COMPARISON MATRIX Sysomos Oracle Social Cloud Salesforce Radian6 Brandwatch bBridge Monitoring: Language Monitored 186 31 52 27 All Monitoring: Understand Slangs ● ● ● ● ● Analysis: Sentiment Accuracy 86% 75% 70% 70% 80% Analysis: Translate Post ● ● ● Analysis: Education ● ● ● Analysis: Predict Demographic& Income Bracket ● ● ● ● BackOffice & Reports: CRMIntegration ● ● ● ● BackOffice & Report: PDF Reports ● ● ● Source: Forrester Wave APAC Social Listening Platform, Q1 2016 www.toptenreviews.com/services/internet/best-social-media-monitoring/
  9. 9. © Copyright Lean LaunchPad Singapore. All Rights Reserved. Competition Perceptual Map
  10. 10. © Copyright Lean LaunchPad Singapore. All Rights Reserved. NUS Lean Launchpad Journey 10 eTrack An social media aggregator app bBridge An big data analytical tool • Enterprise Marketing Departments • Marketing Agencies • Contact Centers Customer Segment • Predictive 2nd order Analytics • Text, Image & Location based Analytics Value Proposition • API • Subscription (Premium Model) Revenue Stream
  11. 11. © Copyright Lean LaunchPad Singapore. All Rights Reserved. Search for a Customer Segment 25 Interviews 11
  12. 12. © Copyright Lean LaunchPad Singapore. All Rights Reserved. The WOW Moment 12 President, Innovation Director The “Predictive Based Analysis Model” and the more personal “Attributes Detection” of an user, makes this tool incredibly powerful and smart.
  13. 13. © Copyright Lean LaunchPad Singapore. All Rights Reserved. Key Takeaways 13 • Need for Personalized Advertising & Content Generation • Predictive Analysis a differential feature • B2B is a likely way forward • Marketing Departments & Agencies, Contact Centers - Target Segment • Pricing is important to the startup community
  14. 14. © Copyright Lean LaunchPad Singapore. All Rights Reserved. What’s Next 14 • Potential partnership with chat Bot developer • Prove of Concept with potential customer (e-commerce firm) • Continue to add features based on learnings
  15. 15. © Copyright Lean LaunchPad Singapore. All Rights Reserved. TEAM bBridge 15 Aleksandr Farseev PhD Candidate in SoC , NUS Ivan Samborsky Junior Research Assistant, NUS Thiruvenkadam R Business Analyst, Wayne Burt Singapore Ananthan Sanggar Lead Business Manager, SEA at BT Global Services | MBA (NUS)
  16. 16. © Copyright Lean LaunchPad Singapore. All Rights Reserved. Any Questions ? 16

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