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© Copyright Lean LaunchPad Singapore. All Rights Reserved.
Microencapsulation Technology for functional food ingredients t...
© Copyright Lean LaunchPad Singapore. All Rights Reserved.
Problem I
Problem II
• Many healthy/functional food is not tast...
© Copyright Lean LaunchPad Singapore. All Rights Reserved. 3
Multi-purpose
Lower blood sugar
Not Bitter
Diabetic & Pre-dia...
© Copyright Lean LaunchPad Singapore. All Rights Reserved.
Interview Findings and Conclusions
Use bitter-less bitter melon...
© Copyright Lean LaunchPad Singapore. All Rights Reserved.
Interview Findings and Conclusions
5
Willing to pay more to buy...
© Copyright Lean LaunchPad Singapore. All Rights Reserved. 6
Multi-purpose
Lower blood sugar
Not Bitter
Diabetic & Pre-dia...
© Copyright Lean LaunchPad Singapore. All Rights Reserved. 7
BMC Hypothesis (V2)
•Encapsulation
technology that masks
unfa...
© Copyright Lean LaunchPad Singapore. All Rights Reserved. 8
• Taste is not important
• Bitterness = effectiveness
Beverag...
© Copyright Lean LaunchPad Singapore. All Rights Reserved. 9
•More products R&D
(Particle size < 15µm)
•Cost sensitive
•Si...
© Copyright Lean LaunchPad Singapore. All Rights Reserved.
Food Encapsulation Market
• $52.4 billion by 2024
• CAGR of 6.8...
© Copyright Lean LaunchPad Singapore. All Rights Reserved.
• More market validation
• More product R&D to reduce particle ...
© Copyright Lean LaunchPad Singapore. All Rights Reserved. 12
The Instructors:
Ms Florence Leong
Ms Ting Dor Ngi
Mr SC Cho...
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Microencapsulation technology for masking unfavourable taste in food ingredients

Published in: Health & Medicine
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  1. 1. © Copyright Lean LaunchPad Singapore. All Rights Reserved. Microencapsulation Technology for functional food ingredients to mask unfavourable taste ( i.e. bitter melon) Singapore Polytechnic (Active Ingredients Team) 1 David Sher (Mentor) Xiao Shijing (Research Engineer) Adam Tan (Technical Support) Lew Woon Cheun (Grant Administrator) Dr Li Chunxiang (Principal Investigator) Justin Arvin Amit (NUS Student)
  2. 2. © Copyright Lean LaunchPad Singapore. All Rights Reserved. Problem I Problem II • Many healthy/functional food is not tasty • Low acceptability 2 Bitter-less bitter melon powder Bitter melon Our Solution • Encapsulation of Bitter Melon  Ability to lower blood sugar level  Masking of bitter taste
  3. 3. © Copyright Lean LaunchPad Singapore. All Rights Reserved. 3 Multi-purpose Lower blood sugar Not Bitter Diabetic & Pre-diabetic Patients Health Conscious • Distributors • Direct sales • E-commerce platform • Free samples gift away at product launch • Loyalty, bulk buyers, membership discounts • Social Media • Cooking workshop • Branding • Exhibitions • Advertisements • Equipment suppliers • Raw material suppliers • Food Ingredient Sellers (Cooking workshop) • Hospital • Health promotion board • Manufacturing cost ($46.5/kg) • Regulatory fee • Sales & marketing cost Product Sales ($100/kg) Manufacturing facilities Raw materials BMC Hypothesis(V1) Bitter-less bitter melon powder
  4. 4. © Copyright Lean LaunchPad Singapore. All Rights Reserved. Interview Findings and Conclusions Use bitter-less bitter melon as supplement? 50% 50% Diabetes/Prediabetes (6) 5 Key finding: Diabetic patients would listen to their doctor’s advice. Key finding: There is not enough clinical evidence. Nutritionist/Food Scientist (5) 100%Bitter melon as supplement for diabetic patients?
  5. 5. © Copyright Lean LaunchPad Singapore. All Rights Reserved. Interview Findings and Conclusions 5 Willing to pay more to buy bitter-less bitter melon food products? 54% 46% Health Conscious (49) Key finding: •No real need •Selling price is important •Branding
  6. 6. © Copyright Lean LaunchPad Singapore. All Rights Reserved. 6 Multi-purpose Lower blood sugar Not Bitter Diabetic & Pre-diabetic Patients Health Conscious • Distributors • Direct sales • E-commerce platform • Free samples gift away at product launch • Loyalty, bulk buyers, membership discounts • Social Media • Cooking workshop • Branding • Exhibitions • Advertisements • Equipment suppliers • Raw material suppliers • Food Ingredient Sellers (Cooking workshop) • Hospital • Health promotion board • Manufacturing cost ($46.5/kg) • Regulatory fee • Sales & marketing cost Product Sales ($100/kg) Manufacturing facilities Raw materials BMC Hypothesis(V1) Bitter-less bitter melon powder
  7. 7. © Copyright Lean LaunchPad Singapore. All Rights Reserved. 7 BMC Hypothesis (V2) •Encapsulation technology that masks unfavourable taste (Model compound: BB Additive) •Quick and efficient technology transfer •Patent/ “know-how” •Licensing broker •F&B and Food Ingredient Manufacturers • Marketing cost for licensing • Developing fee for licensing •Direct licensing •Retailers (TCM)
  8. 8. © Copyright Lean LaunchPad Singapore. All Rights Reserved. 8 • Taste is not important • Bitterness = effectiveness Beverage (5) Premium Food (6) Staple Food (1) Retailers (TCM) (5) F&B, Food Ingredient Manufacturers (12) 100% Interview Findings and Conclusions
  9. 9. © Copyright Lean LaunchPad Singapore. All Rights Reserved. 9 •More products R&D (Particle size < 15µm) •Cost sensitive •Simple manufacturing process •Cost is less sensitive to •Prefer to use flavours •Not suitable to mask taste •Use encapsulation technology to enhance stability and dispersibility 100% 80% 50% 83% Interview Findings and Conclusions Beachhead Market
  10. 10. © Copyright Lean LaunchPad Singapore. All Rights Reserved. Food Encapsulation Market • $52.4 billion by 2024 • CAGR of 6.8% from 2016 to 2024 • Asia-Pacific is projected to be the fastest- growing region 103
  11. 11. © Copyright Lean LaunchPad Singapore. All Rights Reserved. • More market validation • More product R&D to reduce particle size • Clinical trial test
  12. 12. © Copyright Lean LaunchPad Singapore. All Rights Reserved. 12 The Instructors: Ms Florence Leong Ms Ting Dor Ngi Mr SC Chong Our Mentor: Mr David Sher Team members: Dr Li Chunxiang Mr Adam Tan Ms Lew Woon Cheun Mr Justin Arvin Amit Ms Xiao Shijing

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