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- REPUTACIÓN - 
DECONSTRUIR 
LA COMUNICACIÓN
nuestra gestión profesional de la
continente americano 
del 
se do en la 
región céntrica 
del pla
abordar un diagnóstico sobre la
el relato comunicacional 
malherido que acom
que la gran crisis haya conlle
sociedad 
desconfiada 
mos a una 
frente a
se exige 
transparencia que es
a y gran oportunidad porque
cambio del paradigma 
comunicacional 
ndo 
no con
Internet porque ha
red, medios, 
A la 
déficits de confianza 
y fia
medios 
crático sin 
independientes 
críticos
el de la notabilidad , esto es,
ar que la veracidad como ca
los datos comprobables , sobre
cia y la responsabilidad .
Este mandato ético no es sec
sentido 
ción con un 
moralmente cívico 
es uno
Juegan las redes sociales en las que
tante la huella digital , una huell
La globalización impone
lio de grupos de interés con de
una variable estratégica y de
relato comunicacional 
imperativo 
de la gestión global 
que el 
sea 
y, por 
como un
la comunicación 
debe añadir valor y se co
actividad 
como una 
multidisciplinar 
sociedad de la 
conversación 
porque 
cuya int 
bre una
binomio 
refiere al 
ciudadanía-cercanía 
.
gestión 
ación es la 
del conocimiento 
- no es
metodología 
sofisticada 
vez más 
y en sus
alta cualificación 
académica 
res una 
y, desde
meno del intrusismo y estable
tengan la 
integridad 
deontológica 
de nuest
muchas gracias.
WPRF 2014: Deconstruir la comunicación
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WPRF 2014: Deconstruir la comunicación

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Se trata de la presentación con la José Antonio Llorente apoyó su intervención en el World Public Relations Forum 2014, celebrado en Madrid los días 21, 22 y 23 de septiembre. Su discurso está disponible en la web de d+i (www.dmasillorenteycuenca.com).

Published in: Leadership & Management
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WPRF 2014: Deconstruir la comunicación

  1. 1. - REPUTACIÓN - DECONSTRUIR LA COMUNICACIÓN
  2. 2. nuestra gestión profesional de la
  3. 3. continente americano del se do en la región céntrica del pla
  4. 4. abordar un diagnóstico sobre la
  5. 5. el relato comunicacional malherido que acom
  6. 6. que la gran crisis haya conlle
  7. 7. sociedad desconfiada mos a una frente a
  8. 8. se exige transparencia que es
  9. 9. a y gran oportunidad porque
  10. 10. cambio del paradigma comunicacional ndo no con
  11. 11. Internet porque ha
  12. 12. red, medios, A la déficits de confianza y fia
  13. 13. medios crático sin independientes críticos
  14. 14. el de la notabilidad , esto es,
  15. 15. ar que la veracidad como ca
  16. 16. los datos comprobables , sobre
  17. 17. cia y la responsabilidad .
  18. 18. Este mandato ético no es sec
  19. 19. sentido ción con un moralmente cívico es uno
  20. 20. Juegan las redes sociales en las que
  21. 21. tante la huella digital , una huell
  22. 22. La globalización impone
  23. 23. lio de grupos de interés con de
  24. 24. una variable estratégica y de
  25. 25. relato comunicacional imperativo de la gestión global que el sea y, por como un
  26. 26. la comunicación debe añadir valor y se co
  27. 27. actividad como una multidisciplinar sociedad de la conversación porque cuya int bre una
  28. 28. binomio refiere al ciudadanía-cercanía .
  29. 29. gestión ación es la del conocimiento - no es
  30. 30. metodología sofisticada vez más y en sus
  31. 31. alta cualificación académica res una y, desde
  32. 32. meno del intrusismo y estable
  33. 33. tengan la integridad deontológica de nuest
  34. 34. muchas gracias.

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