We’ll show you how to do
all that without any capital
or advertising expense!
Here’s what we will cover:
Understanding social media vs. social
marketing…and how to use it!
Understand why you should participate
Importance of your landing page
How to navigate the waters
10 “MUST KNOWS” about Facebook,
Linkedin and Twitter!
…and WHY YOUR BUSINESS NEEDS
Did you know…
71% of American
adults now use
the Internet as
Social media is media designed to be disseminated through social interaction, created using highly
accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to
transform broadcast media monologues (one to many) into social media dialogues (many to many). It
supports the democratization of knowledge and information, transforming people from content consumers
into content producers. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-
based applications that build on the ideological and technological foundations of Web 2.0, and that allow the
creation and exchange of user-generated content". Businesses also refer to social media as user-
generated content (UGC) or consumer-generated media (CGM). Social media utilization is believed to be a
driving factor in the idea that the current period in time will be defined as the Attention Age.
Social media has modernized the business community. Businesses are now able to reach consumers in a
new way; through the internet. Social media has become appealing to big business. Credible brands are
utilizing social media to reach old customers, gain new ones and build or maintain credibility and reputation
among consumers. In recent years social mediums have drastically grown. This has tremendously
increased the number of consumers that producers are able to reach. Social mediums have not only grown
in popularity with the increase in consumer participants, but social mediums have also expanded globally.
Twitter, for example has expanded its global reach to Japan, Indonesia, and Mexico to name a few. This
means that brands are now able advertise in multiple languages and therefore empower brand and
consumer reach and improve their brand. Social media has become the new "tool" for effective business
marketing and sales. Social mediums are not only a way for businesses to interact with consumers but also
a source of networking and communication between people. Popular networking sites including Myspace,
Facebook and Twitter are social mediums most commonly used for socialization and connecting friends,
relatives, and employees.
Social media is…
User generated content that
enables interaction and
Social Media Site…
Framework that individuals are
using to meet & greet, so a
Social Network is a group of people
using a social platform to produce