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Orchestrating PR to Save Your Library


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One of the presentations from the program called "Orchestrating PR to Get Funding". It was presented at ALA Annual 2010 (June 27, 2010) and coordinated by LLAMA PRMS.

Learn how to orchestrate your organization’s message for results when speaking to politicians and the public. Hear from speakers who use quantitative and qualitative measures to get funding and advocate for their libraries. Leaders must select focused tools for their audience. Studies have shown that quantitative measures are useful to convince some groups while a story with the personal touch is what convinces others.

Speakers: Laura K. Lee Dellinger, Metropolitan Group, Principal/Senior Executive Vice President; Joe Matthews, JRM Consulting, President; Felton Thomas, Jr., Cleveland Public Library, Director.

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Orchestrating PR to Save Your Library

  1. 1. Orchestrating PR to Save Your Library June 27, 2010
  2. 2. “ You never let a serious crisis go to waste. And what I mean by that it's an opportunity to do things you think you could not do before.” Rahm Emanuel
  3. 3. Chapter One Introduction: A Brief History of Ohio Public Libraries
  4. 4. Chapter Two State Financial Emergency
  5. 5. <ul><li>Governor proposed to balance state’s budget by raiding public library funding </li></ul><ul><li>Proposed cuts: $227.3 million in fiscal years 2010 and 2011 as part of his plan to fill the $3.2 billion gap </li></ul><ul><li>Already lost 20% of state revenue in January 2009; proposing an additional 30% cut </li></ul><ul><li>Came at a time when Ohio’s public libraries were experiencing unprecedented increases in demand for services </li></ul><ul><li>Libraries could close or face significant reductions in operations as a result </li></ul><ul><li>70% of the state’s public libraries rely solely on state funding </li></ul>Financial Crisis! Ohio Library Council sends an alert
  6. 6. Chapter Ohio Libraries Mobilize Three
  7. 7. <ul><li>Ohioans and Library Directors called to action to save Ohio libraries </li></ul><ul><li>A campaign is born… “Save Ohio Libraries” </li></ul><ul><li>Put signs in windows </li></ul><ul><li>Email patrons </li></ul><ul><li>Call the local TV stations </li></ul><ul><li>Interrupt websites with splash pages, contacts for legislators </li></ul><ul><li>Talking points </li></ul><ul><li>“ Lights out” for 5 minutes </li></ul>CALL TO ACTION!
  8. 8. “ A library is not a luxury, but one of the necessities of life.” -- Henry Ward Beecher
  9. 9. Four Chapter Cleveland Public Library Rallies
  10. 16. Campaign Results <ul><li>Deeper cuts were avoided </li></ul><ul><li>Better relationships were created between the state legislators and libraries. </li></ul><ul><li>25 out of 29 local levies passed in the state of Ohio during 2009. </li></ul>
  11. 17. Chapter Five Campaign
  12. 24. Chapter Seven Go write it!
  13. 25. Cleveland Public Library      Thank you!