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One of the presentations from the program called "Orchestrating PR to Get Funding". It was presented at ALA Annual 2010 (June 27, 2010) and coordinated by LLAMA PRMS.
Learn how to orchestrate your organization’s message for results when speaking to politicians and the public. Hear from speakers who use quantitative and qualitative measures to get funding and advocate for their libraries. Leaders must select focused tools for their audience. Studies have shown that quantitative measures are useful to convince some groups while a story with the personal touch is what convinces others.
Speakers: Laura K. Lee Dellinger, Metropolitan Group, Principal/Senior Executive Vice President; Joe Matthews, JRM Consulting, President; Felton Thomas, Jr., Cleveland Public Library, Director.