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One of the presentations shared during the 2010 ALA Annual meeting. The program hosted by LLAMA - MAES was called " Myth Busting: Using Data to Challenge Assumptions".
Marlena Boggs, MidContinent Public Library, Independence, MO, Adult Services Manage
Myth-busting! Customer & Program Analysis
What services are actually valued by your users? Which online resources are good investments? Is texting the best way to reach your young adults? Libraries often hold false assumptions or beliefs which have not been challenged with actual data. Find out how different libraries have used data to challenge their assumptions and long-held beliefs.