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EULOGIO “AMANG” RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
COLLEGE OF HOSPITALITY MANAGEMENT
CERTIFICATION
This thesis entitled “FILIPINO TOUR GUIDE AS PERCIEVED
BY LOCAL TOURISTS” prepared and submitted by LIEN JOIE L.
VILLANUEVA, MARIGAIL I. ESTEBAN, JANE AUGUSTINE L. LAPPAY,
in partial fulfillment of the requirements for the subject
(TRM 3211) Tourism Research Method With Thesis Writing
leading to the degree of Bachelor of Science in Tourism has
been examined and is recommended for ORAL EXAMINATION.
MRS. PERCY ANNE ELAINE JIMENEZ
Adviser
APPROVAL SHEET
Approved by the Panel for Oral Defense on April ____,
2012 with a rating of ____
]DR. CELIA E. CARIÑO
Chairman
DR. ROMEO D. LIM DR. HERCULANO V. SABAS
Member Member
DR. MARGIE R. ATIZARDO
Member
Accepted in partial fulfillment for the subject TRM
3221 leading to the degree of Bachelor of Science in
Tourism.
DR. HERCULANO V. SABAS
OIC-Dean, CHM

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EULOGIO “AMANG” RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
COLLEGE OF HOSPITALITY MANAGEMENT
ABSTRACT
Title: FILIPINO TOUR GUIDES AS PERCIEVED BY LOCAL
TOURISTS
Researchers: LIEAN JOIE L. VILLANUEVA
MARIGAIL I. ESTEBAN
JANE AUGUSTINE L. LAPPAY
Degree: BACHELOR OF SCIENCE IN TOURISM MANAGEMENT
School Year: 2012
Adviser: MRS. PERCY ANNE ELAINE JIMENEZ
Rationale/Background:
With this study, the researchers hope to find out the
Filipino Tour Guides as Perceived by the Local Tourists.
Statement of the Problem
1. How do the local tourists assess the Filipino Tour
Guides in terms of:
1.1 Personality;
1.2 Communication Skills and

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EULOGIO “AMANG” RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
COLLEGE OF HOSPITALITY MANAGEMENT
1.3 Technical Skills?
2. Is there a significant difference on perception of
the local tourist to the Filipino Tour Guides using the
above mentioned variables?
3. From the findings of the study, what do the
researchers recommend?
This study made use of the descriptive method to solve
the problems. The questionnaire was the tool in gathering
the data.
The data gathered was presented in textual discussion
and in tabulation form. A Likert scale was used,
“Outstanding” with a weight value of 5, “Very Good” with a
weight value of 4, “Good” with a weight value of 3 and
“Fair” with a weight value of 2 and “Poor” with a weight
value of 1.
Summary
1. How do the local tourists assess the Filipino Tour
Guides in terms of:

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EULOGIO “AMANG” RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
COLLEGE OF HOSPITALITY MANAGEMENT
1.1 Personality
The local tourists assessed the Filipino Tour Guides in
terms of Personality as Outstanding with weighted mean of
4.44.
1.2 Communication Skills
The local tourists assessed the Filipino Tour Guide in
terms of Communication Skills as Very Good with weighted
mean of 3.49.
1.3 Technical Skills
The local tourist perceived the Filipino Tour Guide in
terms of Technical Skills as Good with weighted mean of
4.49.
Conclusions
Based on the findings of the study, the following
conclusions are drawn:
1. The researchers conclude that the local tourists
perceived the Filipino Tour Guides as Outstanding in

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EULOGIO “AMANG” RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
COLLEGE OF HOSPITALITY MANAGEMENT
terms of Personality with criteria of grooming,
Personal hygiene, professional appearance, and
flexibility.
2. The researchers conclude that the local tourists
perceived the Filipino Tour Guides as Very Good in
terms of Communication Skills with a criteria of Try to
get rid of regional accents, meaning the Filipino Tour
Guides were very good in controlling their accents
while the criteria of Not using of highfalutin words
the tourists rates the Filipino Tour Guides as Moderate
Extent.
3. The researchers conclude that the local tourists
perceived the Filipino Tour Guides as Good in terms of
Technical Skills with criteria of punctuality,
resourcefulness, sense of humor, and tactfulness. The
researchers then conclude that the tourist did not mind
the attitude of the Filipino Tour Guides as being
Tactful.

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EULOGIO “AMANG” RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
COLLEGE OF HOSPITALITY MANAGEMENT
ACKNOWLEDGMENT
“Life is what you make”, they say, but the researchers
would not qualify their life as beautiful as it is now,
without people around them. People who helped them build
themselves. The way they perceive life, the way they think
every now and then and the way they used to be themselves,
are most of their influence. It is therefore their
opportunity now to thank these people who constantly
influence their life.
This research study would not have been possible
without the guidance and the help of several individuals who
in one way or another contributed and extended their
valuable assistance in the preparation and completion of
this study.
They would not be here today if not to God who is
always beside them, the omnipresent God, guiding them in
everything that they do, for answering their prayers for
giving them the strength to plod on despite their
constitution wanting to give up, so He deserves the first

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EULOGIO “AMANG” RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
COLLEGE OF HOSPITALITY MANAGEMENT
one to be acknowledged. They thank Him for everything; He is
the Lord and God.
Next to God is their family especially their parents
Mr. Antonio Q. Villanueva & Mrs. Ronalie L. Villanueva, Mr.
Miguel DS. Esteban & Mrs. Marichu I. Esteban, Mr. Dominggo
Lappay & Mrs. Iluminada L. Lappay, who have supported them
throughout the years of education, both morally and
financially. Thank You Mr. Jerwin V. Mejia and Mrs.
Redeemira L. Mejia for allowing them to do overnight group
study, and for giving all that they need especially the
delicious food they always serve.
They owe particular thanks to their research adviser,
Professor Percy Anne Jimenez, whose intelligence and
patience are really admiring. The study would not be as
polished as now if not for the guidance and encouragement
that she gives to them every time they meet. She is truly
admiring, her attitudes, most especially how she treats
students like us. They really salute her for that. They are
thankful that she is their research professor.

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EULOGIO “AMANG” RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
COLLEGE OF HOSPITALITY MANAGEMENT
Special thanks to all the tourists and tour guides of
Fort Santiago, Intramuros, Manila especially to Sir Jorge
Echeche Jr. for accompanying them and helping them to
distribute and retrieve all the questionnaires they needed
in order to finish this study.
Thank you to the panelists, Dr. Celia E. Cariño, Dr.
Romeo D. Lim, Dr. Margie R. Atizardo, and Dr. Herculano
Sabas for their suggestions and corrections.
Lastly, they offer their regards and blessings to all
those who supported them in any aspect during the completion
of the project. A whole-heartedly Thank you!
This study will remain a dream had not been before. It
will endure an achievement and an attainment to them
throughout the years of their existence.
THE RESEARCHERS
L.J.L.V
M.I.E
J.A.L.L

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EULOGIO “AMANG” RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
COLLEGE OF HOSPITALITY MANAGEMENT
TABLE OF CONTENTS
Page
List of Tables ………………………………………………………………………………………………… xii
Figure ……………………………………………………………………………………………………………………… xiii
CHAPTER
1 The Problem and Its Background ………………………………………… 1
Introduction ………………………………………………………………………………………… 1
Theoretical Framework ………………………………………………………………… 2
Conceptual Framework …………………………………………………………………… 7
Conceptual Paradigm ……………………………………………………………………… 8
Statement of the Problem ………………………………………………………… 9
Hypothesis ……………………………………………………………………………………………… 10
Scope and Limitations of the study ……………………………… 10
Significance of the Study ……………………………………………………… 10
Definition of Terms ……………………………………………………………………… 12
2 REVIEW OF RELATED LITERATURE and STUDIES ……………… 15
Local Literature ……………………………………………………………………………… 15
Foreign Literature ………………………………………………………………………… 25
Local Studies ……………………………………………………………………………… 30
Foreign Studies ………………………………………………………………………………… 34
Synthesis of Related Literature and studies ……… 40

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EULOGIO “AMANG” RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
COLLEGE OF HOSPITALITY MANAGEMENT
3 Methodology ……………………………………………………………………………………………… 43
Research Design ………………………………………………………………………………… 43
Population and Sampling Procedure…………………………………… 44
Respondents of the Study ………………………………………………………… 44
Research Instruments …………………………………………………………………… 43
Data Gathering Procedures ……………………………………………………… 47
Statistical Treatment of Data …………………………………………… 48
4 Presentation, Analysis
And Interpretation of Data ………………………………………………… 54
Sub-problem No.1 ……………………………………………………………………………… 54
Sub-problem No.2 ……………………………………………………………………………… 60
5 Summary, Conclusions, and Recommendations …………… 68
Summary …………………………………………………………………………………………………… 68
Conclusions …………………………………………………………………………………………… 69
Recommendations ………………………………………………………………………………… 70
BIBLIOGRAPHY ……………………………………………………………………………………………………… 72
APPENDIX ………………………………………………………………………………………………………………… 74
A. Pictures in Action …………………………………………………………………… 74
B. Letter for the Respondents ……………………………………………… 76
C. Survey Questionnaires …………………………………………………………… 77
CURRICULUM VITAE …………………………………………………………………………………………… 79

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EULOGIO “AMANG” RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
COLLEGE OF HOSPITALITY MANAGEMENT
LIST OF TABLES
TABLE PAGE
1 Percentage Distribution of the
Respondents by Sex …………………………………………………………………… 45
2 Frequency and Percentage Distributions of the
Respondents by Civil Status …………………………………………… 46
3 Frequency and Percentage Distribution of the
Respondents by Sex …………………………………………………………………… 47
4 Respondents Assessment as to Personality ………… 55
5 Respondents Assessment as to
Communication Skills ……………………………………………………………… 57
6 Respondents Assessment as to Technical Skills 58
7 Summary on Respondents Assessment on the
Filipino Tour Guides ……………………………………………………………… 59
8 Comparison on the Assessment on their

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EULOGIO “AMANG” RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
COLLEGE OF HOSPITALITY MANAGEMENT
Personality ……………………………………………………………………………………… 62
9 Comparison on the assessment on their
Communication Skills ……………………………………………………………… 63
10 Comparison on the assessment on their
Technical Skills ………………………………………………………………………… 65
11 Summary on the Comparison on Responds Assessment
of the Local Tourist to the Filipino Tour Guides … 66
LIST OF FIGURE
FIGURE PAGE
1 Conceptual Paradigm of the Study ……………………… 7