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43 EULOGIO “AMANG” RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY COLLEGE OF HOSPITALITY MANAGEMENT CHAPTER 3 Methodology This chapter presents the method utilized in this studytogether with the procedures employed including thepreparation, distribution and data collection, the researchmethod used, about the population and the construction andvalidation of the questionnaires which was the chief toolused in gathering the needed data and the statisticaltreatment of data.Research Design The researchers made use of descriptive, whichhighlight its purpose, methods and other facts regarding thestudy. The descriptive is considered appropriate since theprocess seek gather describe, analyze and interpret. Furthermore, the researchers used survey method withthe use of questionnaire and interviews. Through thismethod, the researchers have gather information from the
44 EULOGIO “AMANG” RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY COLLEGE OF HOSPITALITY MANAGEMENTrespondents about the study. After which they tabulated,presented and analyzed the data to come up with thefindings.Population and Sampling Procedure The respondents composed of fifty (50) tourists fromFort Santiago, Intramuros, Manila.Respondents of the Study The respondents in this survey were the Local Touristsand Filipino Tour Guides. The survey questionnaires wereused to know the background of the respondents. Table 1 presents the respondents according to sex. Table 1 Respondents of the Study
45 EULOGIO “AMANG” RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY COLLEGE OF HOSPITALITY MANAGEMENTRespondents f %Tour Guide 7 14Tourist 43 86Total 50 100 As manifested in the table, there are 7 or 14 percenttour guide while 43 or 86 percent tourist respondentsinvolved in the study. Table 2 presents the respondents as to Civil Status. Table 2 Respondents According to Civil Status
46 EULOGIO “AMANG” RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY COLLEGE OF HOSPITALITY MANAGEMENTCivil Status Tour Guide Tourists Total f % f % F %Single 3 42.86 13 30.23 16 32Married 4 57.14 30 69.77 34 68Total 7 100 43 100 50 100 As manifested in the table, there are 16 or 32 percentsingle while 34 or 68 percent married respondents involvedin the study. Table 3 presents the percentage distribution of therespondents as to Sex. Table 3 Respondents by Sex
47 EULOGIO “AMANG” RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY COLLEGE OF HOSPITALITY MANAGEMENTCivil Status Tour Guide Tourists Total f % f % F %Male 5 71.43 13 30.23 18 36Female 2 28.57 30 69.77 32 64Total 7 100 43 100 50 100 As manifested in the table, there are 18 or 36 percentmale while 32 or 64 percent female respondents involved inthe study.Research Instruments The following instruments were used in gathering dataand information needed in the study. Survey Questionnaires. This was the primary instrumentin gathering the data. This is used to generate data. PART I. Profile of the respondent. This was used togenerate data on the demographic characteristics of therespondents.
48 EULOGIO “AMANG” RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY COLLEGE OF HOSPITALITY MANAGEMENT PART II. Local Tourist Perception on the Filipino TourGuides. Interview. The interview is considered as one of themost effective methods in collecting data. The researchersinterviewed the Filipino Tourist in Fort Santiago,Intramuros, Manila.Data Gathering Procedures The following procedures were undertaken in the neededdata: 1. The researchers seek approval to conduct study in Fort Santiago, Intramuros, Manila. 2. The researchers personally delivered the letter to the HRD for the approval after the presentation of the study. 3. The researchers made questionnaires to the respondents to gather the much-needed information.
49 EULOGIO “AMANG” RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY COLLEGE OF HOSPITALITY MANAGEMENT 4. Data that were not included in the questionnaires were generated through instructed interview. This comprised the secondary data. 5. Distributed questionnaires were retrieved, collected, piled and grouped. Respondents were tallied, tabulated, analyzed and interpreted.Statistical Treatment of Data The data gathered were compiled, collected andsummarized separately per group. The responses for each itemwere categorized based in the specific problems raised. The following were utilized in the treatment of thedata: 1. Frequency. It is the actual response to a specific item/question in the questionnaire where the respondent ticks his choice. 2. Percentage. This was used as descriptive statistics or something that describes a part of the whole.
50 EULOGIO “AMANG” RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY COLLEGE OF HOSPITALITY MANAGEMENT 3. Weighted Mean. This was used to measure the respondents’ assessments. Multiplying each value in the group by the appropriate weight factor does it and the product is summed up and divided by the total number of the respondents.Formula: ( f5xf5 ) + ( f4xf4 ) + (f3xf3 ) + (f2xf2 ) + (f1xf1 )WM= N The assessments provided by the respondents wereinterpreted by using the 5-point Likert Scale Method forinterpretation of the assessment of the respondents on theFilipino Tour Guide as perceived by the Local Tourists. Theconcept of the boundary of numerals used the followingscales: Assessments of the respondents on the Filipino TourGuide as Perceived by the Local Tourists.
51 EULOGIO “AMANG” RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY COLLEGE OF HOSPITALITY MANAGEMENTScale Range Verbal Interpretation Symbol5 4.20-5.00 Outstanding O4 3.40-4.19 Very Good VG3 2.60-3.39 Good G2 1.80-2.59 Fair F1 1.00-1.79 Poor P 4. Ranking. This was used to reinforce the percentageto show the proportional importance of an item considered. 5. t-Test for Independent. This was used to determinewhether or not the significant difference existed betweenthe perception of the tour guide and the touristrespondents. It was solved by using the formula.
52 EULOGIO “AMANG” RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY COLLEGE OF HOSPITALITY MANAGEMENT The following formula helped compute the t-test. a. The mean Formula: ∑X Where: M = the arithmetic mean M== ∑X = sum of the scores N N = number of the scores b. Standard Deviation Formula: Where: SD = Standard Deviation SD = ∑d2 ∑d2 = Sum of the difference 2 N in variance Squared (x – X)The formula for t-test is
53 EULOGIO “AMANG” RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY COLLEGE OF HOSPITALITY MANAGEMENTWhere: t = difference between 0 measures X1 = mean of first group X1 = mean of second group = Standard deviation of the first group = Standard deviation of the second group = number sample of the first group = number sample of the second group