The Society of Young Publishers - Social Media Seminar

489 views

Published on

This is the presentation LJ Interactive's Liz Murray gave to the Society of Young Publishers on 28th September 2011. The purpose was to overview Social Media Strategy with the main emphasis being on Twitter.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
489
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The Society of Young Publishers - Social Media Seminar

  1. 1. Society of Young Publishers Twitter – Tears, Tantrums and Joy Liz Murray
  2. 2. <ul><li>Twitter – Tears, Tantrums and Joy. </li></ul><ul><li>What is Twitter? Sorry, you’ve probably heard all this before! </li></ul><ul><li>Tears? Strategy </li></ul><ul><li>Tantrums? What to do when things go wrong. </li></ul><ul><li>…… .Joy? Tracking your successes </li></ul><ul><li>Best Practices? Things to remember </li></ul>
  3. 3. What is Twitter?
  4. 4. Twitter speak <ul><li>@USERNAME – this is how you can talk to someone </li></ul><ul><li>To follow – to follow someone else's feed </li></ul><ul><li>RT@USERNAME – retweet someone elses content </li></ul><ul><li>#HASHTAG – tag something – useful for users and google (i.e. #FBF11) </li></ul><ul><li>DM – Direct message – can only be done if users follow each other </li></ul><ul><li>Follow Friday – a weekly event where tweeters recommend others to follow </li></ul>
  5. 5. Facts you may not know! <ul><li>“ Twitterers are three times more likely to be Creators </li></ul><ul><li>It now takes only one week for users to send a billion Tweets. </li></ul><ul><li>140 million is the average number of tweets people sent per day as of February 2011 </li></ul><ul><li>177 million tweets sent on March 11, 2011. </li></ul><ul><li>As of March 2011 there were an estimated 225 million users </li></ul>
  6. 6. Tears
  7. 7. Tears……strategy <ul><li>Segmentation – where do you start </li></ul><ul><li>Plan or just do? </li></ul><ul><li>Scheduling / time allocation </li></ul><ul><li>Involving others </li></ul>
  8. 8. Tears...... it’s not just Twitter!
  9. 9. Tantrums
  10. 10. Tantrums… social recovery <ul><li>Insert HC </li></ul>
  11. 11. Joy
  12. 12. Best Practices <ul><li>Stop using auto-tweets </li></ul><ul><li>Don’t send your messages to all your networks at once </li></ul><ul><li>Make sure all your tweets are relevant </li></ul><ul><li>Stop RT’ing all the time </li></ul><ul><li>Become creators </li></ul>
  13. 13. Thankyou for listening <ul><li>In order of socialness you can: </li></ul><ul><li>Follow us on twitter - @ljinteractive </li></ul><ul><li>Visit our website – www.ljinteractive.com </li></ul><ul><li>E-mail us - [email_address] </li></ul><ul><li>Phone us - 01993 880 929 </li></ul><ul><li>Visit us in Long Hanborough. </li></ul>

×