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Understanding the Prospective Student Mindset

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Rob Humphrey, Key Account Manager at LinkedIn, shares data on most connected universities and what students are reading on LinkedIn.

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Understanding the Prospective Student Mindset

  1. 1. Rob Humphrey Key Account Manager LinkedIn Understanding the Prospective Student Mindset
  2. 2. LinkedIn is the platform for aspiration
  3. 3. Most Engaged Schools Student Connections Chicago Booth Harvard Extension School The Wharton School Northcentral University University of the People NYU Stern USC Marshall University of Michigan Ross School UT Austin Red McCombs Business School Boston University Questrom School 1 2 3 4 5 6 7 8 9 10
  4. 4. Most Engaged Schools Student Activity MIT Sloan Harvard Business School Berkeley Haas Wharton Columbia Business School Northwestern Kellogg Chicago Booth Duke Fuqua UNC Kenan-Flagler NYU Stern 1 2 3 4 5 6 7 8 9 10
  5. 5. Top content types students engage with Career Advancement Finance & Economy Business Management Law Graduate Schools & Students Renewable Energy Entrepreneurship Women in Business Interviewing Storytelling 1 2 3 4 5 6 7 8 9 10
  6. 6. Prospective students engage too

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