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The LinkedIn State of Sales Infographic: Some Numbers to Help You Hit Yours


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LinkedIn's State of Sales report surveyed thousands of decision makers and salespeople. The result is a window on how technology, trust, and more are transforming sales. Check out this infographic to learn more.

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The LinkedIn State of Sales Infographic: Some Numbers to Help You Hit Yours

  1. 1. Technology gives salespeople a leg up. Millennial sales pros engage work more closely with marketing. Be human. Marketing and sales orchestration helps close deals. Top sales pros are 13% more likely to engage closely with marketing. Millennial salespeople are 23% more likely than GenXers to say they work “very closely” with marketing. They are 73% more likely than Baby Boomers. 19% of Millennials exceeded their sales targets by more than 50%. Just 13% of GenXers and Baby Boomers did. 73% of salespeople use technology to close more deals. 113% adoption of CRM technology has more than doubled since 2016. 93% of buyers are more likely to engage if a salesperson provides personalized communications. 79% of buyers won’t engage with sales professionals who lack knowledge of their company. 89% of top sales performers say networking platforms are “very important” or “important”. 70% of sales professionals say they’re most active on LinkedIn for business purposes. Trust is essential. To learn more about how LinkedIn Sales Navigator is changing the state of sales, visit 13% of sales pros say leads from marketing are “excellent” or “good”.64% of decision makers say consistent messages from sales and marketing is important.89% LinkedIn State of Sales: Some Numbers to Help You Hit Yours As a sales professional, you’ve seen firsthand that sales is changing dramatically. LinkedIn’s third annual State of Sales report helps quantify the changes in the industry— from the viewpoint of both buyers and sellers. Read on to see how you can leverage the changes to the industry being wrought by sales automation, personalization, marketing, Millennials, and the rise of trust. 51% of decision makers rank trust as the No. 1 attribute they want in a salesperson. 88% of decision makers say sales pros are a “trusted partner.” 100% Virtually 100% of sales professionals say trust is “very important” or “important” to winning new business.