Your buyers’ expectations for personalization and excellent content experiences have changed. A recent study by Verint Systems showed that businesses and consumers are both more likely to switch brands after a bad experience than because of a bad product. If your marketing strategy seems like it needs a kick, spice it up with these tips from the LinkedIn Marketing Solutions team.
This infographic will outline:
- What we’ve learned from dozens of A/B tests
- How we drive personalized messages at scale with LinkedIn Sponsored InMail
- How we see the best conversion rates with audience range and bidding best practices