Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Selling The Lenovo Way

2,165 views

Published on

TECH Connect 2017 - Social Selling Workshop session by Sriram Gopalaswami, Marketing Head - Commercial Segment, Lenovo

Published in: Sales
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/srvl73y } ......................................................................................................................... Download Full EPUB Ebook here { https://tinyurl.com/srvl73y } ......................................................................................................................... Download Full doc Ebook here { https://tinyurl.com/srvl73y } ......................................................................................................................... Download PDF EBOOK here { https://tinyurl.com/srvl73y } ......................................................................................................................... Download EPUB Ebook here { https://tinyurl.com/srvl73y } ......................................................................................................................... Download doc Ebook here { https://tinyurl.com/srvl73y } ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hey guys! Who wants to chat with me? More photos with me here 👉 http://www.bit.ly/katekoxx
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Social Selling The Lenovo Way

  1. 1. Sriram Gopalaswamy Marketing Head- Commercial Segment Lenovo Session 3 - Social Selling The Lenovo Way #inTC17 Social Selling 101 Workshop: Your Sales Strategy for the Digital Age
  2. 2. ​ITDM Social ecosystem as per Lenovo P e r s o n a l P r o f e s s i o n a l Frequent (Daily) Infrequent (Weekly) The Shift…….
  3. 3. ​The Business Club – Hypersharp Targeting Indian professionals use LinkedIn for 1. Jobs 2. Professional News from their connections 3. Relevant industry news, thought leaders 150K Stakeholders
  4. 4. ​The Journey… 2012 2014 2016
  5. 5. ​Sample this….. 2 Companies found online were in the same building as us 1 City where our existing database was highly insufficient, but nobody noticed it # #of Ppl from a company present on LinkedIn gave us a new metric
  6. 6. ​After first 8 weeks……. 35 8 3 0 80 7 15 0 0 10 20 30 40 50 60 70 80 90 Reached Connected Response FTF meeting setup M1 M2
  7. 7. What went wrong ?
  8. 8. ​Think about buying cycle…. 18% 21% 61% Buyers Intenders Non-Intenders
  9. 9. ​The copy paste introduction is difficult…
  10. 10. ​I Like This Guy…
  11. 11. ​Try online + offline…
  12. 12. ​Figure out how active is your target audience on LinkedIn 56% 44% Active Inactive
  13. 13. ​CXOs are usually active………
  14. 14. ​CXOs are looking to connect….. But……
  15. 15. ​CXOs are looking to connect…..
  16. 16. ​What strengthens their network ? Peer Interaction Industry Bellwether Knowledge sharing Increasing influence
  17. 17. Revisit the basics
  18. 18. THANK YOU

×