Friends, Romans, marketers, lend me your ears: We come not to pat ourselves on the back, but to give you a hearty high-five. You just helped us hit a major milestone. Last week, the LinkedIn Marketing Solutions Showcase Page reached over 100,000 followers. We’re grateful so many of you chose to join our Sophisticated Marketer’s community. We think the best way to celebrate is to deliver even more value. So we decided to pull back the curtain and show you how our team nurtured this community and helped it grow. Over the last two years, we have developed and refined an always-on content strategy that made the Showcase Page a destination for marketers. It’s a plan we encourage you to adopt for your own Company or Showcase Page. This infographic has a complete timeline of how the page found an audience (and vice versa), from inception right up to now.

1. 3 keys to engage your target
with content:
L E G E N D
70,000
90,000
Born
65,068
80,000
APRIL 2016
MAY 2016
Ensure image always
matches messaging
Test length of updates
(found 150 characters or
fewer perform best)
DECEMBER 2015
Launch more Sponsored
Content Campaigns (mix of
lead generation, brand
awareness and thought
leadership plays)
50,000
30,000
APRIL 2015
10,000
MAY 2014
JANUARY 2014
MARCH 2016
JANUARY 2016
Incorporate more A/B
testing using Direct
Sponsored Content
Post 3–4 times a day
60,000
NOVEMBER 2015
Incoporate more quotes
and stats into our imagery
Test everything
Visual is the new headline
Organic is good. Paid is better
SEPTEMBER 2015
Change social headers
every 6 months
Sponsor top-performing
organic content
24,675
DECEMBER 2014
Publish only rich media
posts (Visual is the new
headline!)
Test posting at different
times of day and watch
engagement
40,000
JULY 2015
Experiment with themes
(e.g., ‘Monday Motivation’)
and posts without links
LinkedIn
Marketing Milestones
Counting to 100K with relevant content: A glance at how we grew
our LinkedIn Marketing Solutions Showcase Page.
We couldn’t have
done it without you:
our followers, our Loyal LinkedIn advocates,
our community of Sophisticated Marketers.
To thank you, we’re sharing the content
marketing tactics we implemented at key
peaks in our follower growth so that you can
adapt them to your strategy on LinkedIn.
Since we launched our LinkedIn Marketing
Solutions Showcase Page, 3 key themes have
emerged as pivotal in creating an always on,
relevant, and effective content strategy.