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©2013 LinkedIn Corporation. All Rights Reserved.©2013 LinkedIn Corporation. All Rights Reserved.Marketing Solutions8 Great...
Dynamic banner ads raise the bar forefficiencyLinkedIn Confidential ©2013 All Rights Reserved 2 Raise awareness ofbenefit...
Drive thought leadership with a CompanyPage and B2B GroupLinkedIn Confidential ©2013 All Rights Reserved 3 Engage B2B mar...
Build brand awareness and directresponse with targeted campaignsLinkedIn Confidential ©2013 All Rights Reserved 4Objective...
Drive efficiency and leads with targetingLinkedIn Confidential ©2013 All Rights Reserved 5Objectives Reach highly targete...
Showcase thought leadership throughContent AdsLinkedIn Confidential ©2013 All Rights Reserved 6Objectives Showcase though...
Impact the right decision makers withSponsored InMailLinkedIn Confidential ©2013 All Rights Reserved 7Objectives Generate...
Drive leads with Sponsored InMailsLinkedIn Confidential ©2013 All Rights Reserved 8Objectives Raise awareness ofdegree pr...
Reconnecting with valued graduatesLinkedIn Confidential ©2013 All Rights Reserved 9Challenge Drive membershipwithin a spe...
MARKETING.LINKEDIN.COM 10Learn how other marketers successfully met their objectives:marketing.linkedin.com/success-storie...
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8 Great LinkedIn Marketing Success Stories

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See how brands like Hubspot, Stevens Institute of Technology, athenahealth, TEKsystems and more achieved their marketing objectives with LinkedIn Marketing Solutions.

To learn how other marketers successfully met their objectives, visit: marketing.linkedin.com/success-stories

Published in: Business, Technology

8 Great LinkedIn Marketing Success Stories

  1. 1. ©2013 LinkedIn Corporation. All Rights Reserved.©2013 LinkedIn Corporation. All Rights Reserved.Marketing Solutions8 Great LinkedIn MarketingSuccess Stories
  2. 2. Dynamic banner ads raise the bar forefficiencyLinkedIn Confidential ©2013 All Rights Reserved 2 Raise awareness ofbenefits for companiesthat use wind energy Drive consideration forVestas among keystakeholders Dynamic banners Customize ads bycompany and position Relevant custom landingpages .11 - .21% CTR among targetedcompanies 10k+ site visitors averaging 7minutes 80% of targeted opinion leadersvisited the microsite“Working with LinkedIn gives us theconfidence that our message will bereceived by the right people.”Morten AlbaekGroup SVP, Global Marketing & Customer Insight,VestasObjectives Solution ResultsGet their full story >
  3. 3. Drive thought leadership with a CompanyPage and B2B GroupLinkedIn Confidential ©2013 All Rights Reserved 3 Engage B2B marketers Raise awareness ofHubSpot Differentiate HubSpotusing thought leadership Company Page Status updates “Inbound Marketing”LinkedIn Group 16,500 followers 82,000 group members 2.7% conversion rate,3X higher than Facebook andTwitter“LinkedIn brings us in contact every daywith B2B professionals that understandthe value of our products.”Dan SlagenGlobal Marketing Relations, HubSpotObjectives Solution ResultsGet their full story >
  4. 4. Build brand awareness and directresponse with targeted campaignsLinkedIn Confidential ©2013 All Rights Reserved 4Objectives Generate demandamong IT decisionmakers Increase brandawareness among ITprofessionals Display and text adstargeting IT decisionmakers Combine branding anddirect response Drive traffic to websitewhich offers whitepapersand case studies 29% open rate 23% click through rate Numerous qualified meetingsscheduled as a result“LinkedIn helps you target the CIOsand senior IT executives you need todrive new business.”Jason KaneAccount Director, Anvil Media Inc. (agency)Solution ResultsGet their full story >
  5. 5. Drive efficiency and leads with targetingLinkedIn Confidential ©2013 All Rights Reserved 5Objectives Reach highly targetedaudiences at scale Reduce cost per lead Increase membership todrive revenue Display and Text ads Target ads to CXOs withinthe top 50 DMAs 114% increase in leads 26% decrease in cost per lead 89% more leads than the samecampaign on a leading ad network“There is no better place to effectivelyreach business owners andexecutives.”Andy RamirezDirector of Interactive Marketing, Vistage InternationalSolution ResultsGet their full story >
  6. 6. Showcase thought leadership throughContent AdsLinkedIn Confidential ©2013 All Rights Reserved 6Objectives Showcase thoughtleadership material Reach highest level ofdecision makers Capture prospect info forlead generation Content Ads deliverthought leadership Target C-level executivesin healthcare Drive traffic to corporatewebsite and Twitter 61% rise in click-to-conversionrate Increase in Twitter followers“The LinkedIn content ad unit is theperfect way to connect to our executiveprospects.”Amanda MelanderAdvertising Manager, athenahealthSolution ResultsGet their full story >
  7. 7. Impact the right decision makers withSponsored InMailLinkedIn Confidential ©2013 All Rights Reserved 7Objectives Generate demand forHearsay’s socialmarketing solutions Sponsored InMailpromoting downloads ofa free eBook Target decision makersby company, position,and industry 29% open rate 23% CTR Qualified meetings with peoplewho met specific criteria“We can target exactly the people wewant to reach while achieving the scaleto fulfill our campaign.”J.P. WaltiDirector of Demand Generation, Hearsay SocialSolution ResultsGet their full story >
  8. 8. Drive leads with Sponsored InMailsLinkedIn Confidential ©2013 All Rights Reserved 8Objectives Raise awareness ofdegree programs Drive inquiries fromprospective graduatedegree candidates Create a brandpresence Sponsored InMailstargeted by region Display ads targeted torelevant LinkedInGroups Self-serve pay-per-clickLinkedIn Ads Up to 12% CTR 21% open rate on SponsoredInMail Increase in information requestsfor new degree program“LinkedIn is helping us reach the tech-savvy business-minded individuals thatwe need to connect with.”Michael SchinelliAssistant VP for Marketing and Communications,Stevens InstituteSolution ResultsGet their full story >
  9. 9. Reconnecting with valued graduatesLinkedIn Confidential ©2013 All Rights Reserved 9Challenge Drive membershipwithin a specific regionand industry Identify targets beforethey have completeddegree program Deliver messages aboutCalCPA memberbenefits Sponsored InMail Target finance, accountingand CPA exam Groups onLinkedIn 40% open rate on SponsoredInMail Up to 15% CTR 47% growth in students in 3months“LinkedIn targeting is helping usemphasize these benefits with anaudience that is traditionally hardto reach.”Matthew KoontzCommunications and Marketing Director, CalCPASolution ResultsGet their full story >
  10. 10. MARKETING.LINKEDIN.COM 10Learn how other marketers successfully met their objectives:marketing.linkedin.com/success-storiesLearn how you can reach LinkedIn’s audience of professionals:marketing.linkedin.com/contact

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