The transformed relationship between buyers, marketers, and sales people.
Dissect LinkedIn’s latest comprehensive research on the buyer’s journey and share approaches for how marketers can adapt to this new customer-centric world. You’ll come away from this webcast knowing:
- Why marketers must reach influencers throughout an organization, not just decision makers
- Why buyers crave knowledge and education from their vendors
- Simple ways you can change your marketing to leverage the transformed buyer’s journey