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Live Webinar: A sneak-peek into LinkedIn Marketing Solutions Roadmap

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We’d like to invite you to an exclusive look at the upcoming product and feature releases from LinkedIn Marketing Solutions. Join Irina Skripnik, Senior Product Marketing Manager, on this live webcast where she’ll walk you through recently released and upcoming product features.

Hear the following LinkedIn Marketing Solutions product updates:

- A look at 2016/2017 LinkedIn Marketing Solutions themes
- Overview of recent feature releases including 1st party data onboarding capabilities, Conversion Tracking, enhanced reporting capabilities and more!
- Live Q&A with a LinkedIn Marketing Solutions product expert

Published in: Marketing
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Live Webinar: A sneak-peek into LinkedIn Marketing Solutions Roadmap

  1. 1. Questions? Send them via Q&A widget Recorded? Of course! Before we get started… Feedback? Survey will be available at the end of the webinar
  2. 2. Product Direction Update Marketing Solutions Irina Skripnik, Senior Product Marketing Manager, LinkedIn
  3. 3. What we’ll cover today… Why is LinkedIn such a powerful tool for marketers? What new features are coming soon and in 2017? Where can you find more resources to get more involved?
  4. 4. 4 Connect the world’s professionals to make them more productive and successful LinkedIn’s mission
  5. 5. CANADA 11M+ BRAZIL 22M+ EMEA 122M+ SAUDI ARABIA 1M+ SOUTH AFRICA 4M+ INDONESIA 4M+ AUSTRALIA 7M+ USA 118M+ UAE 1M+ CHINA 10M+INDIA 31M+ RUSSIA 5M+
  6. 6. LinkedIn Marketing Solutions Mission Be the most effective platform for marketers to engage with professionals
  7. 7. STAY CONNECTED AND INFORMED Your Feed • Hash tag support • Content search • Editing of organic and Sponsored Content
  8. 8. STAY CONNECTED AND INFORMED Record + Influencers
  9. 9. ADVANCE MY CAREER Learning Solutions
  10. 10. Increasing ROI Expanding Reach Increasing Flexibility Adding Proof Investing in education & knowledge sharing The evolution of our Ad platform to focus on:
  11. 11. Easily measure and optimize the business impact of your LinkedIn Ads investment using native attribution tools Conversion Tracking ROI Measurement and optimization Targeting Simplification For more info and to get started go towww.linkedin.com/ads
  12. 12. Demographic Reporting Beyond the Click Rich, easy to use and customizable demographic campaign reporting to understand who ads resonate with best ROI Measurement and optimization Targeting Simplification For more info and to get started go towww.linkedin.com/ads
  13. 13. Reach the right customers with Display Ads using your preferred demand-side platform (DSP) or agency trading desk (ATD) Programmatic Display ROI Measurement and optimization Targeting Simplification
  14. 14. The not too distant future
  15. 15. Sponsored InMail for Self-Service Brand new self-service channel for marketers to reach professionals in the most personalized and direct way on LinkedIn ROI Measurement and optimization Targeting Simplification For more info and to get started go towww.linkedin.com/ads
  16. 16. In-product insights simplify campaign optimization Campaign Insights & Recommendations ROI Measurement and optimization Targeting Simplification For more info and to get started go towww.linkedin.com/ads
  17. 17. Easily generate high-quality leads from your campaigns, based on a variety of calls-to-actions and objectives In-ad lead gen ROI Measurement and optimization Targeting Simplification
  18. 18. Scale professional reach beyond LinkedIn to high quality destinations Sponsored Content + Video Beyond LinkedIn ROI Measurement and optimization Targeting Simplification For more info and to get started go towww.linkedin.com/ads"
  19. 19. Matched Audiences: Email & Company Target audiences that matter most to your business • Account Targeting (.csv) • Contact Targeting (email) • Marketing Automation • .csv upload ROI Measurement and optimization Targeting Simplification
  20. 20. Matched Audiences: Website Retargeting Target audiences that matter most to your business • Easy to use flow designed for self-service customers • Same insight tag as conversion tracking • Target entire website or a subset • Retargeting + LinkedIn demographic targeting ROI Measurement and optimization Targeting Simplification
  21. 21. Next Generation Campaign Analytics & Insights Highly customizable reports that deliver value in real-time ROI Measurement and optimization Targeting Simplification
  22. 22. Platform Evolution: ● Simplified UI ● Focus on goals ● Better planning tools ● More accessibility ● Improved creative set-up ROI Measurement and optimization Targeting Simplification Evolution of Campaign Manager Powerful, simple and intuitive tool to reach your marketing goals
  23. 23. Q&A
  24. 24. Education & Knowledge Sharing Resources available to help you succeed from novice to advance
  25. 25. ©2015 LinkedIn Corporation. All Rights Reserved.

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