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The buyer's journey for technology purchases is rapidly evolving and tech marketers must now engage new stakeholders, often in functions outside of the IT department, with relevant content.
Join LinkedIn's Global Technology Marketing Lead, Kelly Kyer, as she dives into insights on the vendor selection process, persona-based content strategies, effective audience targeting and best practices that tech companies have used to achieve success.
Rethink your marketing approach with LinkedIn and help us guide you through the modern technology buying journey.