Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
THE
August 16, 2016, 11am PST / 2pm EST
PLAYBOOK
How Millennials are Building Their
Personal Brand on LinkedIn
THE MILLENNIAL PLAYBOOK
Alex Rynne
Associate Content Marketing Manager
LinkedIn
Katherine Lisciani
Founder & Marketing Str...
What We’ll Cover
A millennial’s influence
1
Millennials taking on the
workforce by storm
How millennials build their
perso...
“We are not a
generation of suits
and ties, but rather
creators and
entrepreneurs.”
PAGE WILLIAMS
Senior Manager, Member
M...
millennials
in the world
2 billion
in annual
purchasing power
$1 trillion
searches with the
keyword “millennial”
16 millio...
Millennials make up
38% of LinkedIn’s
global user base.
38%
11 million+ global
millennial decision
makers— about 12% of
to...
By 2020, millennials
will make up 50% of
the workforce.
SA LESPE RSO N
SOFT WARE
DEVE LOPE R
ADM INIST RATIVE
EMPLOYE E
MARKETI NG
SPE CIA LIS T
ST UD ENT /
INTE RN
PROJE CT
MANA...
Advancement
Opportunities
67%
Better
Pay
60%
Challenging
Work
51%
What Millennials Want in a Job
THE MILLENNIAL PLAYBOOK
What Millennials Want in a Job
Millennials
extensively research
companies online
When it comes to
compensation,
they don’t...
“Becoming known as a thought leader shouldn’t
be your goal. It’s just the icing on the cake of
creating something truly in...
Optimize your
LinkedIn profile.
Publish on LinkedIn. Create a LinkedIn
SlideShare account.
Make meaningful
connections
Cus...
Authenticity is key Be consistent. Continuously add value1 2 3
Personal Branding Ground Rules
THE MILLENNIAL PLAYBOOK
Create a distinctive
LinkedIn pro le headline.
Add a professional
profile picture.
Make your LinkedIn
background photo
wor...
Keep your network
fresh and active
Strengthen your global
connections.
Know more about
people you’ve met or
are about to m...
“Your personal brand is your
responsibility. Never before has
there been more of an opportunity
to use technology, social ...
Publishing on LinkedIn
30% 45%
Millennials represent
30% of all long-form
publishers on
LinkedIn
of readers on
LinkedIn ar...
Marketing
Social Media
Recruiting Employee
Engagement
Recruiters Self-Esteem
European
Union
Integrated
Marketing
Venture
C...
Tap on the control menu in the top right corner
of any update in your feed.
1
Then tap on the option that says “Improve
yo...
Customize Your Feed
by Following Who Matters Most
TOP 10 INFLUENCERS ON LINKEDIN IN 2015
THE MILLENNIAL PLAYBOOK
monthly
visitors
70 million
monthly new
content pieces
400,000
people visit
LinkedIn SlideShare
7 million
SlideShares
to L...
“I built a personal brand to
blend in with the crowd”...
said no one ever.
The purpose of your personal brand is not to bl...
The 4 C’s of Personal Brand Building
Seeding Your Network with Unique,
Purposeful, and Personal Content
CURIOSITY
COMMUNIT...
Start with a Genuine Curiosity and
Willingness to Learn.
“ ... all of your actions on
LinkedIn should be focused
on buildi...
Leverage Content to Share Exactly Where
You are in Your Journey Right Now
THE MILLENNIAL PLAYBOOK
Show your heroes, and the
world, that you are authentic,
trustworthy, and reliable by
continuously contributing to
convers...
Watch the
#MarketingProbz video
Visit the
Millennial Minute blog
Questions?
THE MILLENNIAL PLAYBOOK
MARKET TO WHO MATTERS
For the first time in the history of media, you can reach the world’s professionals-all in one
place...
Upcoming SlideShare
Loading in …5
×

Live Webcast: How Millennials Are Building Their Personal Brand on LinkedIn

10,710 views

Published on

- A Millennial’s influence on LinkedIn
- Top Millennial Occupations on LinkedIn and what Millennials Want in a Job
- What Content Millennials Engage with the Most on LinkedIn
- 5 Ways Millennials are Building Their Personal Brand on LinkedIn
- How Katherine Lisciani, Founder of Millennovation® Media, built her personal brand

Published in: Career
  • Be the first to comment

Live Webcast: How Millennials Are Building Their Personal Brand on LinkedIn

  1. 1. THE August 16, 2016, 11am PST / 2pm EST PLAYBOOK How Millennials are Building Their Personal Brand on LinkedIn
  2. 2. THE MILLENNIAL PLAYBOOK Alex Rynne Associate Content Marketing Manager LinkedIn Katherine Lisciani Founder & Marketing Strategy Consultant Millennovation® Media
  3. 3. What We’ll Cover A millennial’s influence 1 Millennials taking on the workforce by storm How millennials build their personal brands on LinkedIn Hear from a top millennial marketer: How Katherine built her personal brand #MarketingProbz Q&A 2 3 4 5 6
  4. 4. “We are not a generation of suits and ties, but rather creators and entrepreneurs.” PAGE WILLIAMS Senior Manager, Member Marketing & Communications, Social Media, LinkedIn
  5. 5. millennials in the world 2 billion in annual purchasing power $1 trillion searches with the keyword “millennial” 16 million articles written about millennials 43,764 The Influence of Millennials THE MILLENNIAL PLAYBOOK
  6. 6. Millennials make up 38% of LinkedIn’s global user base. 38% 11 million+ global millennial decision makers— about 12% of total millennials — are on LinkedIn. 12% 30% 2 million+ millennials on LinkedIn hold marketing roles. About 30% of them are decision makers. 677,000 millennial marketing decision makers are on LinkedIn. The Influence of Millennials on LinkedIn As of early 2016, there are 87 million Millennials on LinkedIn globally. THE MILLENNIAL PLAYBOOK
  7. 7. By 2020, millennials will make up 50% of the workforce.
  8. 8. SA LESPE RSO N SOFT WARE DEVE LOPE R ADM INIST RATIVE EMPLOYE E MARKETI NG SPE CIA LIS T ST UD ENT / INTE RN PROJE CT MANAGE R CONSULTANT RESEA RCH / GRADU ATE ASSIS TANT BUSI NESS OW NER UN IVE RSIT Y PROFESSO R / LECTUR ER ACC OUN TANT 2,733,905 1,949,755 1,580,712 1,210,169 1,156,593 960,227 931,767 902,125 817,699 810,178 806,177 Occupations of Millennials on LinkedIn THE MILLENNIAL PLAYBOOK
  9. 9. Advancement Opportunities 67% Better Pay 60% Challenging Work 51% What Millennials Want in a Job THE MILLENNIAL PLAYBOOK
  10. 10. What Millennials Want in a Job Millennials extensively research companies online When it comes to compensation, they don’t settle. The job hunt is different for millennial men and women. 1 2 3 THE MILLENNIAL PLAYBOOK
  11. 11. “Becoming known as a thought leader shouldn’t be your goal. It’s just the icing on the cake of creating something truly innovative. When you’re willing to take risks and do things that are unconventional, you’ll find others in your industry looking to mimic you and learn from you, and eventually you may earn the respect that labels you a thought leader.” LAUREN HOCKENSON Content Marketing Associate, Checkr
  12. 12. Optimize your LinkedIn profile. Publish on LinkedIn. Create a LinkedIn SlideShare account. Make meaningful connections Customize your feed by following those who matter most. 1 2 3 54 How Millennials are Building Their Personal Brand on LinkedIn THE MILLENNIAL PLAYBOOK
  13. 13. Authenticity is key Be consistent. Continuously add value1 2 3 Personal Branding Ground Rules THE MILLENNIAL PLAYBOOK
  14. 14. Create a distinctive LinkedIn pro le headline. Add a professional profile picture. Make your LinkedIn background photo work for you. Customize your LinkedIn URL, and share it everywhere. Tell your story through your summary and experience. Optimize Your LinkedIn Profile
  15. 15. Keep your network fresh and active Strengthen your global connections. Know more about people you’ve met or are about to meet. Make Meaningful Connections on LinkedIn THE MILLENNIAL PLAYBOOK
  16. 16. “Your personal brand is your responsibility. Never before has there been more of an opportunity to use technology, social media, and common sense to tell your professional story, stand up, and stand out in an increasingly crowded digital space.” MEL CARSON Founder, CEO & Principal Strategy Consultant at Delightful Communications
  17. 17. Publishing on LinkedIn 30% 45% Millennials represent 30% of all long-form publishers on LinkedIn of readers on LinkedIn are in the upper ranks of their industries Write about what you know best—whether that’s your professional expertise or experience, industry trends, or lessons learned. I N S I D E R T I P THE MILLENNIAL PLAYBOOK
  18. 18. Marketing Social Media Recruiting Employee Engagement Recruiters Self-Esteem European Union Integrated Marketing Venture Capital Marketing Lean Manufacturing What Content Millennials Engage with on LinkedIn
  19. 19. Tap on the control menu in the top right corner of any update in your feed. 1 Then tap on the option that says “Improve your Experience.” 2 You’ll get to choose from personalized recommendations of people, publishers and topics to follow, tailored to you based on your LinkedIn profile. 3 When you see an update from a connection that you don’t need in your feed, tap on the control menu in the top right corner. 4 Then, tap on the option that says “Unfollow [connection name].” 5 Customize Your Feed by Following Who Matters Most THE MILLENNIAL PLAYBOOK
  20. 20. Customize Your Feed by Following Who Matters Most TOP 10 INFLUENCERS ON LINKEDIN IN 2015 THE MILLENNIAL PLAYBOOK
  21. 21. monthly visitors 70 million monthly new content pieces 400,000 people visit LinkedIn SlideShare 7 million SlideShares to LinkedIn 20 million of traffic comes from organic search 80% Create a LinkedIn SlideShare account THE MILLENNIAL PLAYBOOK
  22. 22. “I built a personal brand to blend in with the crowd”... said no one ever. The purpose of your personal brand is not to blend in. It is to STAND OUT. Identify what unique view of the world you are experiencing RIGHT NOW. Capitalize on it to show others the value your unique perspective can bring to the table. THE MILLENNIAL PLAYBOOK
  23. 23. The 4 C’s of Personal Brand Building Seeding Your Network with Unique, Purposeful, and Personal Content CURIOSITY COMMUNITY CONTRIBUTE CONSISTENCY THE MILLENNIAL PLAYBOOK
  24. 24. Start with a Genuine Curiosity and Willingness to Learn. “ ... all of your actions on LinkedIn should be focused on building and solidifying unique connections with those in, or adjacent to, your network.” KATHERINE LISCIANI Founder and Full-stack Marketer, Millennovation® Media Identify your industry “heroes” THE MILLENNIAL PLAYBOOK Jason Miller Global Content Marketing Leader at LinkedIn Robert Rose Chief Strategy Advisor at Content Marketing Institute
  25. 25. Leverage Content to Share Exactly Where You are in Your Journey Right Now THE MILLENNIAL PLAYBOOK
  26. 26. Show your heroes, and the world, that you are authentic, trustworthy, and reliable by continuously contributing to conversation, sharing honestly about your experiences and personal journey, and by demonstrating the determination with which you continue to chase your craft.
  27. 27. Watch the #MarketingProbz video Visit the Millennial Minute blog
  28. 28. Questions? THE MILLENNIAL PLAYBOOK
  29. 29. MARKET TO WHO MATTERS For the first time in the history of media, you can reach the world’s professionals-all in one place. More than 433M people worldwide gather on LinkedIn to stay connected and informed, advance their careers, and work smarter. Together they comprise the largest global community of business professionals. These are the decision-makers, influencers, and the leaders of today and tomorrow-precisely the people you want to target. For more information, visit marketing.linkedin.com.

×