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LinkedIn Groups Relaunch

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Eric Brownrout, Product Manager, LinkedIn shares an overview of the new features and capabilities of Groups on LinkedIn and how universities can better leverage the platform to engage their key communities.

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LinkedIn Groups Relaunch

  1. 1. Eric Brownrout Product Manager, LinkedIn LinkedIn Groups Relaunch
  2. 2. Thriving Groups ecosystem 30M members across 120K EDU related groups Members 73,785 Members 59,150 Members 55,031 Members 46,398 Members 42,493 Members 41,144 University of Michigan Alumni Cornell University Alumni Network Texas Exes - The University of Texas Ex-Students' Association Rutgers University Alumni Association Indiana University Alumni Network University of Pennsylvania Alumni
  3. 3. Higher education community engagement Your LinkedIn Group Students & Alumni Prospective StudentsFaculty / Staff
  4. 4. Connect the world’s professionals through quality conversations within communities you trust
  5. 5. Exchange insights and opportunities Foster meaningful relationships Gain fresh perspectives and expertise Groups unlock opportunity Learn Build Advance Here are some examples
  6. 6. Rebuild & Integrate
  7. 7. Integrated groups experience
  8. 8. Easily access the groups you care about Navigate to your favorite groups from the homepage
  9. 9. Stay updated right within your main feed See relevant conversations from the groups you care about in your main feed
  10. 10. Stay updated right within your main feed See relevant conversations from the groups you care about in your main feed Stay notified in real-time Never miss social activities on your group posts or new member activities
  11. 11. Stay updated right within your main feed See relevant conversations from the groups you care about in your main feed Stay notified in real-time Never miss social activities on your group posts or new member activities Find the right members Search group members by geography, industry, and other filters
  12. 12. Manage membership on the go! Easily search for a member and take appropriate admin actions
  13. 13. More vibrant conversations
  14. 14. Share your ideas & experiences in creative ways Share original videos, multiple images, and rich embedded links from the LinkedIn desktop and mobile app
  15. 15. Keep the conversation going Like and reply to comments and create a thread on a specific topic of a conversation
  16. 16. Feature conversations so that time-sensitive and important information never gets missed Highlight important conversations
  17. 17. Creative ways to keep your LinkedIn Group active and engaged • Consider creating segmented groups (students, alumni, etc.) for more personalized messaging • Get students involved as soon as they join the institution • Nominate community leads among current and past student representatives • Solicit opinions and feedback on new updates and projects • Ask noteworthy and influential alumni to kickstart conversations • Tap into nostalgic moments - help alumni reminisce about their time on campus

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