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LinkedIn Marketing + Sales: A Love Story [Infographic]

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Marketing and sales, together forever. It’s not the most traditional love story, but these two critical parts of your organization are most likely finding that their jobs are intersecting more than ever before - and that they’re having to learn how to find harmony in a house divided.

If your goal is to reach top decision makers and influencers, then your target audience is seeking relevant information and content, and they will have a strong desire to become informed and educated on what you have to offer. Valuable insight and strong personal connections and engagement will help you reach your tech customer in a more meaningful content perspective. And your marketing and sales teams are obviously critical to this process - but only if they can work together toward the common goal of leading the potential buyer along the purchase journey, ending in results (e.g. a sale!).

Can these two become the perfect team and live happily ever after? Check out the infographic to find out!

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LinkedIn Marketing + Sales: A Love Story [Infographic]

  1. 1. Marketing automation, which has seen the fastest growth of any CRM-related segment in the last 5 years.1 As tools for engagement evolve and tech companies seek to better connect with their customers, the two worlds of marketing and sales are coming together, whether they like it or not.  61% 61% 56% 57% 79% 50% MARKETING + SALES: A LOVE STORY Keeping marketing and sales in traditional “silos” isn’t going to work anymore! IN THE NEXT 3 TO 5 YEARS Approximately 4 out of 5 companies will classify marketing as a revenue driver.2 Marketing will increasingly be seen less as a cost and more as a source of revenue.2 When working alone, sales and marketing have some serious challenges. LinkedIn can better enable tech marketers to deliver high-quality leads to their sales teams by engaging prospects anywhere online with relevant ads and content. If they can work together, they’ll be unstoppable! 63% of marketers say that engagement is manifested in customer renewals, retention and repeat purchases.2 78% of marketers see engagement occurring in the middle or later stages of the classic sales funnel.2 Customer Engagement: The bond that strengthens the sales + marketing relationship. MARKETING Automation SALES How to find harmony in a house divided An engaged customer keeps coming back — engagement is defined most often in terms of sales and repeat sales.2 They’re working toward the same goal, but coming from entirely different directions. of B2B organizations verify valid business leads before they are passed to sales.4 of marketing leads never convert to sales.4 of B2B organizations identify “converting qualified leads into paying customers” as a top priority.4 of B2B marketers say their biggest lead challenge is generating high-quality leads.3 of B2B marketers’ lead gen budgets will increase this year.3 of B2B marketers send all leads directly to sales.4 Goal happily ever after WHAT’S ACCELERATING THIS UNION? SALES MARKETING 1 Focus Research, http://www.hubspot.com/marketing-statistics | 2 The Economist Intelligence Unit, “The Rise of the Marketer Report” | 3 B2B Lead Generation Marketing Trends, http://www.slideshare.net/hschulze/b2-b-lead-generation-report-2013 | 4 Marketing Sherpa, http://www.hubspot.com/marketing-statistics | 5 Forrester Research, http://www.hubspot.com/marketing-statistics 6 CSO Insights, http://www.hubspot.com/marketing-statistics | 7 HubSpot, http://www.hubspot.com/marketing-statistics | 8 LinkedIn for B2B Lead Generation infographic by Oktopost as shared by business2community.com, Mar 2014 ...and 29% believe the need for that change is urgent.2 With this automation explosion, the process of selling is becoming far more integrated, and the lines between marketing and sales are blurring — making a happy marriage between the two more critical than ever. 80% 29% In fact, more than 80% of marketing executives say they need to restructure marketing to better support the business (e.g., sales)... 46% 75% 25% 9% 20% 201520162017 2018 2019 Did you know that 80% of social media B2B leads come from LinkedIn?8 Want to find out more about how LinkedIn can help your sales and marketing team live happily ever after? Visit http://lnkd.in/HappilyEverAfter LinkedIn is unsurpassed in B2B lead gen effectiveness. 46% of marketers with mature lead management processes have sales teams that... ...follow up on more than 75% of marketing- generated leads.5 25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day.5 Companies that excel at lead nurturing have 9% more sales reps making quota.6 Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.7 WITH LINKEDIN, SALES AND MARKETING CAN NOW LIVE 80.33% 12.73% .21%6.73%

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