An increasing number of marketers are embracing full funnel marketing. Changes in the buyer’s journey – particularly the fact that prospects may be as much as 90 percent complete with the purchase process before reaching out to a salesperson – mean that marketers must be delivering relevant messages throughout the path to purchase.
And that requires a deeper understanding of full funnel marketing.
The infographic below offers a “Full Funnel Marketing 101” crash course for marketing executives. It provides a refresher on:
- What full funnel marketing is and how your company can leverage it
- Goals, tactics and metrics for reaching prospects in the upper funnel vs. the lower funnel
- LinkedIn's unique approach to full funnel marketing