72% of U.S. Internet users searched online for health information in the past year. Whether you are looking up health insurance options, trying to find the best hospital in your area, or researching side effects of medication, the internet can be a great place to start but can often lead to information overload.
Employees in the healthcare industry are in the same situation, inundated with a tremendous amount of information they need to consume to stay educated on evolving regulations, technologies, and treatments. Hardcopy journals or physician-focused websites used to be the go-to resource, but today more and more healthcare professionals are turning to social media sites like LinkedIn for collaborating with peers, ongoing education, coordinating conferences, and to hear from Healthcare Companies directly.
How can companies in the healthcare sector embrace this growing shift towards social media to engage this information-hungry audience? Our latest LinkedIn research provides deeper insights into who these healthcare professionals are and how to reach them.