Creating Unique Brand Experiences and Customer Value Through APIs

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This presentation discusses how tapping into Social Data can motivate consumers to think beyond their normal boundaries, engage with experiences that create unique utility, and drive creative visualization.

It was originally presented by Keith Cowing, Senior Product Specialist, LinkedIn, Sabrina Zahn, Senior Solutions Consultant, North America Financial Services, LinkedIn, and Luke Guerrero, Vice President of Technology, Brand Networks, at LinkedIn FinanceConnect:14 in New York City.

Published in: Marketing

Creating Unique Brand Experiences and Customer Value Through APIs

  1. 1. Creating Unique Brand Experiences and Customer Value Through APIs Keith Cowing Luke Guerrero Sabrina Zahn Senior Product Specialist LinkedIn @KRCowing VP of Technology Brand Networks @brandnetworks Sr. Solutions Consultant, N. Am Financial Services, LinkedIn @SRSLYZ #inFC14
  2. 2. What is an API? #inFC14
  3. 3. Relationships Integrations Business Needs Accurate Data #inFC14
  4. 4. #inFC14
  5. 5. Identity Connections Jobs Companies Groups Apply with their LinkedIn Profile 277M+ #inFC14 Professionals get personalized treatment
  6. 6. Network 2B+ #inFC14 Network updates viewed weekly
  7. 7. Network 2M+ #inFC14 professional groups
  8. 8. Knowledge 1.5MM+ #inFC14 publishers
  9. 9. #inFC14
  10. 10. Relationships Integrations Business Needs Accurate Data #inFC14
  11. 11. #inFC14 11 11
  12. 12. #inFC14
  13. 13. #inFC14
  14. 14. Relationships Integrations Business Needs Accurate Data #inFC14
  15. 15. #inFC14 15
  16. 16. #inFC14
  17. 17. #inFC14
  18. 18. #inFC14
  19. 19. Relationships Integrations Business Needs Accurate Data #inFC14
  20. 20. #inFC14
  21. 21. Q&A #inFC14

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