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Introducing the New Look for Company Pages

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Introducing the New Look for Company Pages

  1. 1. Introducing the New Look for Company PagesOctober 2012©2012 LinkedIn Corporation. All Rights Reserved.
  2. 2. The new Company Page Marketer Benefits Express Your Brand Personality • New Brand Image Promote Key Content • Feature Updates • New Products & Services Module It’s Mobile -- Extend Your Reach 2©2012 LinkedIn Corporation. All Rights Reserved.
  3. 3. Upload a new image to express your brandpersonality 3©2012 LinkedIn Corporation. All Rights Reserved.
  4. 4. Having the cover image adds a brand feel to the page as soon as it’s opened. Clive Roach, Social Media Strategist, Philips©2012 LinkedIn Corporation. All Rights Reserved.
  5. 5. Feature a product or service on the homepage 2x More PVs on Why does it matter? company pages with products or services 11 Internal data March 2012 ©2012 LinkedIn Corporation. All Rights Reserved. 5
  6. 6. Post company status updates Target followers when relevant©2012 LinkedIn Corporation. All Rights Reserved. 6
  7. 7. Drive engagement and business results with status updates 50% More likely to purchase Why does it matter? from a company they engage with on LinkedIn 11 LinkedIn U.S. survey-based Follower report, January 2012 ©2012 LinkedIn Corporation. All Rights Reserved. 7
  8. 8. Feature a status update more prominently©2012 LinkedIn Corporation. All Rights Reserved. 8
  9. 9. The new placement of the company update stream is great to help broadcast our content to the right audiences, giving us increased engagement and a better indication of what works for what audience. Bryna Corcoran, Social Media & Community Management, HP©2012 LinkedIn Corporation. All Rights Reserved.
  10. 10. Company Pages are mobile – iPhone, Android andiPad apps©2012 LinkedIn Corporation. All Rights Reserved. 10
  11. 11. Learn more at marketing.linkedin.com/companypages©2012 LinkedIn Corporation. All Rights Reserved.

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