Looking for a new and better approach to content marketing?
We’ve got a big idea we’d like to share with you.
The current approach to content marketing isn’t really working for anyone - surveys say that the vast majority of B2B marketers struggle to produce enough high-quality content.
We think there’s a different way to monetize content, and we call it “Blockbuster Marketing.” It’s a content strategy that imitates Hollywood’s business model, relying on a single, heavyweight franchise that can be distributed year after year to build brand and drive leads.
- Why marketers should imitate Hollywood instead of newspapers
- How to build a B2B Blockbuster using our creative best practices
- How to distribute and measure a B2B Blockbuster to drive ROI