1. GLOBAL TOP 10
2 0 1 8
BEST OF
COMPANY
PAGES

2. Thank you for nominating the businesses and
organizations that have inspired you this year.
We’re excited to learn from and celebrate the ten
best LinkedIn Company Pages.
How we compiled this list
LinkedIn selects the top 10 Company Pages based on:
number of mentions the companies receive on Twitter using #BestofCP; and
number of mentions the companies receive on LinkedIn via the LinkedIn Marketing Solutions
Showcase Page post, the LinkedIn Talent Solutions Showcase Page post, and the LinkedIn Sales
Solutions Showcase Page post. LinkedIn reserves the right to reject any nomination for any reason.
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3. Introducing the best
LinkedIn Company Pages of 2018
2 0 1 8
BEST OF
COMPANY
PAGES

4. Creating branded imagery
gives a cohesive, consistent
look to your posts.
Leverage your company’s
leaders to establish thought
leadership and give an inside
look into your company’s
mission and vision.
TIPS
Hays uses branded imagery to
showcase company leaders.
Hays
#1

5. Schneider Electric celebrates
company wins and successes.
Schneider Electric
Share exciting company news to
make your Page feel like an exclusive
community while attracting top talent.
TIP#2

6. PTC accentuates different
business entities with 10
different Showcase Pages.
PTC
Create a distinct platform
for each aspect of your
business that has tailored
messages to share with its
own target audience.
TIP
#3

7. Teleperformance uses
quotes and snackable
information to inspire and
engage with its audience.
For example, its
#QuoteOfTheday campaign.
Teleperformance
Test out serial, themed content
with your audience.
We’ve seen quotes and stats
tend to see higher engagement.
TIPS
#4

8. Cvent uses a
relatable, playful
tone into its
Company updates.
Cvent
Don’t be afraid to inject a little
personality into your posts.
People want to see that your
brand has personality!
TIP
#5

9. Biesse Group makes content
more relevant by organically
targeting its updates by
region, job function, industry
and company size.
Biesse Group
Your audience is likely
pretty diverse and
will respond better to
regionalized content.
TIP
#6

10. Deloitte uses eye-
catching visuals to
stand out in the feed.
Deloitte
Visual is the new headline. Move
beyond stock photos to source
visually interesting photos to
accompany your posts.
Ensure the imagery matches
the messaging.
TIPS
#7

11. Cognixia uses its Page
to drive registration for
upcoming webinars.
Cognixia
Use your Company Page
to drive awareness about
upcoming events &
conferences your company
is attending or sponsoring.
If you include relevant info
on the imagery, no need to
repeat that verbiage within
the caption copy.
TIPS
#8

12. Michael Page keeps its caption copy
concise and to the point.
Michael Page
Keep caption copy to
150 characters or fewer.
TIP#9

13. EY
EY shares native video
on the platform.
Experiment with different types
of video for different objectives.
Again, leverage your company
leaders to make your
Company Page followers feel
like they’re getting a sneak
peek into your brand.
TIPS#10

14. Try putting the 10 tips from these pages to use,
and your page may just land a spot on next year’s list.
For even more tips and insights,
download the LinkedIn
Company Pages Playbook.
Take your Company Page to the next level
Get your copy