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Best of Company Pages 2018


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We’re excited to announce this year’s winners for Best of LinkedIn Company Pages. Learn who made the Top 10 and what drives their success on the platform.

Published in: Marketing

Best of Company Pages 2018

  2. 2. Thank you for nominating the businesses and organizations that have inspired you this year. We’re excited to learn from and celebrate the ten best LinkedIn Company Pages. How we compiled this list LinkedIn selects the top 10 Company Pages based on: number of mentions the companies receive on Twitter using #BestofCP; and number of mentions the companies receive on LinkedIn via the LinkedIn Marketing Solutions Showcase Page post, the LinkedIn Talent Solutions Showcase Page post, and the LinkedIn Sales Solutions Showcase Page post. LinkedIn reserves the right to reject any nomination for any reason. 1 2
  3. 3. Introducing the best LinkedIn Company Pages of 2018 2 0 1 8 BEST OF COMPANY PAGES
  4. 4. Creating branded imagery gives a cohesive, consistent look to your posts. Leverage your company’s leaders to establish thought leadership and give an inside look into your company’s mission and vision. TIPS Hays uses branded imagery to showcase company leaders. Hays #1
  5. 5. Schneider Electric celebrates company wins and successes. Schneider Electric Share exciting company news to make your Page feel like an exclusive community while attracting top talent. TIP#2
  6. 6. PTC accentuates different business entities with 10 different Showcase Pages. PTC Create a distinct platform for each aspect of your business that has tailored messages to share with its own target audience. TIP #3
  7. 7. Teleperformance uses quotes and snackable information to inspire and engage with its audience. For example, its #QuoteOfTheday campaign. Teleperformance Test out serial, themed content with your audience. We’ve seen quotes and stats tend to see higher engagement. TIPS #4
  8. 8. Cvent uses a relatable, playful tone into its Company updates. Cvent Don’t be afraid to inject a little personality into your posts. People want to see that your brand has personality! TIP #5
  9. 9. Biesse Group makes content more relevant by organically targeting its updates by region, job function, industry and company size. Biesse Group Your audience is likely pretty diverse and will respond better to regionalized content. TIP #6
  10. 10. Deloitte uses eye- catching visuals to stand out in the feed. Deloitte Visual is the new headline. Move beyond stock photos to source visually interesting photos to accompany your posts. Ensure the imagery matches the messaging. TIPS #7
  11. 11. Cognixia uses its Page to drive registration for upcoming webinars. Cognixia Use your Company Page to drive awareness about upcoming events & conferences your company is attending or sponsoring. If you include relevant info on the imagery, no need to repeat that verbiage within the caption copy. TIPS #8
  12. 12. Michael Page keeps its caption copy concise and to the point. Michael Page Keep caption copy to 150 characters or fewer. TIP#9
  13. 13. EY EY shares native video on the platform. Experiment with different types of video for different objectives. Again, leverage your company leaders to make your Company Page followers feel like they’re getting a sneak peek into your brand. TIPS#10
  14. 14. Try putting the 10 tips from these pages to use, and your page may just land a spot on next year’s list. For even more tips and insights, download the LinkedIn Company Pages Playbook. Take your Company Page to the next level Get your copy