Buyers of data center hardware have many diverse product options — and as a tech marketer, you’re racing against the competition to sprint ahead and win their business. It’s important to know that these buyers are among the steadiest, with their purchase paths evenly paced and their needs consistent throughout the buying cycle. But how do you, as the tech marketer, go for the gold and win the buyer’s journey marathon?
In the infographic below, we show how it’s up to you, the tech marketer, to use the right tools and come out the champion. Race ahead for that gold medal!