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Announcing LinkedIn’s Top 10 Company Pages of 2017


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Check out the 10 best LinkedIn Company Pages of 2017 and see how your Company Page measures up.

Published in: Marketing
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Announcing LinkedIn’s Top 10 Company Pages of 2017

  2. 2. Thank you for nominating the businesses and organizations that have inspired you this year. We’re excited to learn from and celebrate the 10 best LinkedIn Company Pages of 2017.
  3. 3. Introducing the best LinkedIn Company Pages of 2017
  4. 4. Know your audience and seek to be genuinely helpful. Your top blog posts serve as great content to share on your Company Page. TIP Hays positions itself as an industry thought leader by continually adding value and offering tips for job seekers. Visit Company Page
  5. 5. Visual is the new headline. Ensure your imagery matches the messaging. Engage employees to get involved in the content creation process to extend reach and increase engagement. TIP Schneider Electric posts moves beyond stock photos to post eye-catching, nicely designed, branded imagery. Visit Company Page
  6. 6. Nike involves employees in their content creation to give an inside look into the company’s culture. Attract top talent by sharing experiences from employees. You can also leverage the Jobs tab on your Company Page. TIP Visit Company Page
  7. 7. Create a distinct platform for each aspect of your business that has its own message to share with its own target audience.TIP Cisco accentuates different business entities with Showcase Pages. Visit Company Page
  8. 8. Start a conversation and keep it going by responding to follower comments. Monitor discussions and be sure to remove inappropriate comments. TIP DXC asks thoughtful questions to involve their audience. Visit Company Page
  9. 9. Share exciting news and exclusive content about your company. TIP Teleperformance India takes the time to celebrate company wins and coverage. Visit Company Page
  10. 10. Company Updates containing links can have up to a 45% higher follower engagement than updates without links. TIP Hotmart’s company updates almost always include a call-to-action. Visit Company Page
  11. 11. Use your Company Page to drive awareness about upcoming events & conferences your company is attending or sponsoring. TIP HP uses their Company Page as a tool to drive registration for upcoming webinars and events. Visit Company Page
  12. 12. Links to YouTube videos play directly in the LinkedIn feed and typically result in a higher share rate. TIP Biesse Group shares YouTube videos to encourage sharing. Visit Company Page
  13. 13. Sharing third party content — whether it features employees or not — is a great way to establish authority and goodwill with your audience. TIP Woolworths Group shares third party content that reinforces their company’s vision. Visit Company Page
  14. 14. Try putting the 10 tips from these pages to use, and your page may just land a spot on next year’s list. For even more tips and insights, download the LinkedIn Company Pages Playbook. Take your Company Page to the next level Get your copy