1.
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of Sponsored Updates engagement comes
from mobile devices. Make sure your website
or landing page design is responsive.
75%
More than 15 million pieces of content
uploaded to SlideShare
Our over 1 million unique publishers publish
more than 130,000 posts a week on LinkedIn.
About 45% of readers are in the upper ranks
of their industries: managers, VPs, CEOs, etc.
Company Updates containing links can have
up to 45% higher follower engagement than
updates without links.
45%
LINKEDIN CONTENT MARKETING
TACTICS WORTH INVESTING TIME IN4Great content falls flat without a distribution plan. Don't let your content slip through the sands of time. Get it in front of the
400+ million professionals on LinkedIn and achieve your marketing objectives with these 4 LinkedIn content marketing tools.
Upload new content weekly
Highlight decks on profile page
Group content into playlists
Add lead forms
Lead
Generation
Brand
Awareness
Thought
Leadership
LINKEDIN SLIDESHARE
SEO
Post 3-4 times a day
Engage with followers via post comments
Change header image every 6 months
Lead
Generation
Brand
Awareness
Thought
Leadership
LINKEDIN COMPANY
& SHOWCASE PAGES
1 HOUR
DAILY
1 HOUR
WEEKLY
30 MIN
DAILY
30 MIN
DAILY
OBJECTIVES OBJECTIVES
OBJECTIVES OBJECTIVES
Run 2-4 Sponsored Updates/week
Run for 3 weeks, then test & iterate
Select compelling visuals
Share links to lead forms & add URL tracking codes
Lead
Generation
Brand
Awareness
Thought
Leadership
Publish Whenever You Feel Passionate
Recommended: Bi-Weekly or Once a Month
Thought
Leadership
PUBLISHING ON LINKEDIN
Event
Registration
ACTIONS ACTIONS
ACTIONS ACTIONS
LINKEDIN SPONSORED UPDATES