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11 Tips for Optimizing Sponsored Content on LinkedIn (Education)

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Practical tips for higher education marketers to improve their sponsored content on LinkedIn. Check out these best-in-class examples from LinkedIn clients.

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11 Tips for Optimizing Sponsored Content on LinkedIn (Education)

  1. 1. 11 Tips for Optimizing Your Sponsored Content on LinkedIn
  2. 2. 2 5 COMPELLING CONTENT TYPES FOR THE LINKEDIN MINDSET #LinkedInEDU
  3. 3. #1: Help members stay current 3
  4. 4. #2: Offer professional development Inspire your audience 4 #LinkedInEDU
  5. 5. 5 #3: Offer leadership & productivity Make your audience leaders of tomorrow #LinkedInEDU
  6. 6. 6 #4: Share industry trends Help your audience plan for the future
  7. 7. 7 #5: Produce peer research / ideas Use social proof to appeal to your audience #LinkedInEDU
  8. 8. Top updates for education: advice, information & reputation 8
  9. 9. 9 Higher Ed: Through the funnel Plan content that educates and inspires along with content that collects leadsUpper Funnel Brand Messaging Thought Leadership Registration, Download Information, Meet with an Enrollment Counselor Rankings, News, Career Advice, Courses/Degrees Program Value, Student Testimonials, Blog Content Faculty Profiles, Webinars, On-Campus Events, Alumni Testimonials Bottom Funnel Lead Focused Direct Messaging #LinkedInEDU
  10. 10. 10 6 TIPS TO OPTIMIZE CONTENT FOR THE FEED #LinkedInEDU
  11. 11. 11 #1: Customize image, headline & urgency All three must work in concert
  12. 12. 12 Try writing in different perspectives The Helpful Advisor The Conversationalist The Cliffhanger Start by explaining how your piece of content will help your target achieve professional success. Tell your audience just enough to pique their interest but not so much that they aren’t compelled to learn more. Make a bold statement or ask a question to spark a conversation and get your audience to react.
  13. 13. 13 #2: Invest in great images Custom images generate higher engagement
  14. 14. 14 #3: Use a consistent brand identity Build brand memory #LinkedInEDU
  15. 15. 15 #4: Learn to write great headlines Create multiple versions http://aminstitute.com/headline http://hubspot.com/blog-topic-generator #LinkedInEDU
  16. 16. 16 #5: Less content, more testing The content isn’t always bad, sometimes just the framing is 120% LIFT #LinkedInEDU
  17. 17. #6: And have fun Stand out. Top updates are entertaining. #LinkedInEDU 17

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