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10 Surprising Stats You Didn’t Know about Marketing on LinkedIn

If you’re a B2B marketer, your customers are undoubtedly doing research online before they buy. Even if they don’t brush their teeth first. In fact, we have found the average decision maker reads 10 pieces of content before finalizing their purchase decision.

Increasingly, B2B buyers are looking to LinkedIn for the content they need to move forward in their journey. More than half of them—57%, to be exact—are on a mobile device. All told, there are 9 billion content impressions in LinkedIn feeds every week.

People spend time on other social media networks. But they invest time on LinkedIn. They’re looking for content that helps them solve a professional problem—and if your content fits the bill, the results can be remarkable. Studies show that 80% of B2B leads come from LinkedIn, and 94% of B2B marketers use LinkedIn to distribute content.

Great content on LinkedIn can lead B2B decision makers back to your site, too. One average, 46% percent of social media traffic coming to B2B company sites is from LinkedIn. With LinkedIn’s advanced audience targeting capabilities, you can ensure that increased traffic contains those most likely to convert into leads. Fully 79% of B2B Marketers say LinkedIn is an effective source for generating leads.

As these stats show, LinkedIn is an ideal place to meet and engage with potential B2B buyers. Check out this infographic for more stats that prove the platform’s value.

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10 Surprising Stats You Didn’t Know about Marketing on LinkedIn

  1. 1. Ready to use the #1 B2B social media platform to get your content in front of the right eyes? Download “Secret Sauce: How LinkedIn Uses LinkedIn for Marketing” to get an inside look at how we execute effective campaigns. 94%of B2B Marketers use LinkedIn to distribute content. LinkedIn SlideShare reaches 70M unique visitors a month. The site is now among the top 100 most-visited websites in the world. 70M1010 pieces of content are consumed before a purchasing decision is made. 57%of all those who visit LinkedIn do so on a mobile device. Your website doesn’t turn off when you sleep, and neither should your content marketing strategy. Always-onContentisKey 46%of social media traffic coming to your company site comes from LinkedIn. 79%of B2B Marketers view LinkedIn as an effective source for generating B2B leads. 92%of B2B Marketers leverage LinkedIn over all other social platforms. 43%of marketers say that they have sourced a customer from LinkedIn. 80%of B2B leads come from LinkedIn. of B2B Marketers believe social media is an effective marketing channel. 79% People spend time on other networks, but they invest time on LinkedIn. Here’sWhyYouNeedaMarketingPlanonLinkedIn You Didn’t Know About Marketing On LinkedIn 10 Surprising Stats