If you’re a B2B marketer, your customers are undoubtedly doing research online before they buy. Even if they don’t brush their teeth first. In fact, we have found the average decision maker reads 10 pieces of content before finalizing their purchase decision.
Increasingly, B2B buyers are looking to LinkedIn for the content they need to move forward in their journey. More than half of them—57%, to be exact—are on a mobile device. All told, there are 9 billion content impressions in LinkedIn feeds every week.
People spend time on other social media networks. But they invest time on LinkedIn. They’re looking for content that helps them solve a professional problem—and if your content fits the bill, the results can be remarkable. Studies show that 80% of B2B leads come from LinkedIn, and 94% of B2B marketers use LinkedIn to distribute content.
Great content on LinkedIn can lead B2B decision makers back to your site, too. One average, 46% percent of social media traffic coming to B2B company sites is from LinkedIn. With LinkedIn’s advanced audience targeting capabilities, you can ensure that increased traffic contains those most likely to convert into leads. Fully 79% of B2B Marketers say LinkedIn is an effective source for generating leads.
As these stats show, LinkedIn is an ideal place to meet and engage with potential B2B buyers. Check out this infographic for more stats that prove the platform’s value.