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【 StraaS 講堂】建立你的影音商業模式

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網路影音串流正在改變閱聽者的行為,擁有優質內容後,該如何開始自己的線上影音平台呢?
「建立你的影音商業模式」將從OTT簡介、影音串流技術到營利方式,快速上手經營影音平台的要訣。
更多影音串流技術應用:https://straas.io/

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【 StraaS 講堂】建立你的影音商業模式

  1. 1. 建立你的影音商業模式 企業級網路直播
  2. 2. intro
  3. 3. 影音付費模式介紹
  4. 4. OTT 是什麼?
  5. 5. OTT: over-the-top 透過網路遞送影音內容的服務。 e.g. 愛奇藝、Netflix、Yahoo!TV、LIVEhouse.in 都是 屬於 OTT 服務的一種。 改變的使用行為與商業意義: Binge-watching Cord cutter
  6. 6. 影音獲利模式需要知道的幾個名詞 VOD (video on demand) AVOD (advertising + video on demand) Pre-roll, Mid-roll SVOD (subscription + video on demand) TVOD (transaction + video on demand)
  7. 7. 哪一種最合適? 你可以問自己幾個問題...
  8. 8. 你可以問自己這5個問題... 1.初始影片小時數 2.每個月新增幾小時影片 3.課程售價 4.初始預估訪客流量 5.擴散
  9. 9. 影音服務的流程
  10. 10. 一段影音到觀眾端的旅程 內容管理系統(CMS) 整合直播雲 on demand 無上限直 播頻道數 轉檔: 高速轉檔, 多線同時 進行,支持全影音格式轉入. 內 容 商 / 平 台 商 觀 眾 儲存: 全球跨地域儲存, 基於地域和流量智能 調度 播送: 國內外多地部署, 全 球CDN節點服務調度服務. 播放: player 支援 HTML5 / Flash, 跨平台播放. VR, 360度影片播放 版權保護 移動直播
  11. 11. 感謝科技的進步.. 內 容 商 / 平 台 商 觀 眾內容管理系統(CMS) 整合直播雲 on demand 無上限直 播頻道數 轉檔: 高速轉檔, 多線同時 進行,支持全影音格式轉入. 儲存: 全球跨地域儲存, 基於地域和流量智能 調度 播送: 國內外多地部署, 全 球CDN節點服務調度服務. 播放: player 支援 HTML5 / Flash, 跨平台播放. VR, 360度影片播放 版權保護 移動直播 系統服務費用
  12. 12. 影音事業會產生的成本費用 1.獲得內容 內容生產 (版權費 / 製播) 2.遞送內容 影音遞送 (影音系統服務費; 儲存,頻寬) 3.獲得觀眾 行銷費用
  13. 13. 影音服務損益兩平計算
  14. 14. 影音服務營業額預估
  15. 15. 謝謝大家 ● 在LinkedIn 搜尋『StraaS 影音講堂』 加入 StraaS 影音講堂班級群組 ● 訂閱LIVEhouse.in 直播週報 ● 填寫您的影音商業模式清單,獲得下一堂 免費課程

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