Slide 1
© LINE Communications 2013
Driving value from mobile
Royal Institution Event
Tuesday 2nd July 2013
Slide 2
© LINE Communications 2013
Agenda for the day
 10:30 - Welcome and introductions, Piers Lea
 11:15 - Findings fr...
Slide 3
Mobile Learning
Results?
Slide 4
EADS 125 participants from 3 countries
France, Germany, UK
Slide 5
EADS
Slide 6
EADS
Slide 7
EADS
Slide 8
MoLE – Mobile Learning Environment Project
JKO – Joint Knowledge On-line
300 participants across 24 countries
Medi...
Slide 9
MoLE
Slide 11
MoLE – „liked least‟
Slide 12
MoLE
“The majority of both sets of users*
were „very confident‟ about the
usefulness of mobile technologies
for t...
Slide 13
Sonic
Mobile: 5 times better take-up than „traditional‟ e-learning
Slide 14
From Inspiration to Impact
Designing mobile experiences that get results
Slide 15 January 2013
© LINE Communications 2013
From Inspiration to impact
Context
Content Users
“bored now”
“repetitive
...
Slide 16
Workshop plan
• Overview and myths
• Define your business goals
• Task 1: Audience
• Task 2: Context
• Present ba...
Slide 17 January 2013
© LINE Communications 2013
Seated, predictable environment
It‟s a big jump from what we‟ve done
befo...
Slide 18 January 2013
© LINE Communications 2013
Seated, predictable environment
Large screen, keyboard and mouse
for input
Slide 19 January 2013
© LINE Communications 2013
Variable context and environment
Larger screen size, longer session
time,...
Slide 20 January 2013
© LINE Communications 2013
Variable context and environment
User interface takes up entire screen,
d...
Slide 21 January 2013
On the job support
Providing just in time training and
support to end users in all situations
Slide 22 January 2013
Checklists and job aids
Providing sales support and tools to
end users when they need it most
Slide 23
Mobile Myth #1
Mobile is not just
“on the go”.
Slide 24 January 2013
“On the go” not always quick access
Providing rich immersive experiences for
much longer session tim...
Slide 25
Mobile Myth #2
People want less on
their phones than
on the desktop
Slide 26
Users don‟t want cut down content
It‟s more a case of shifting the priorities
of the content to suit its context
Slide 27
Mobile Myth #2
Tablets are just
oversized mobile
devices or smaller
PC‟s
Slide 28
“Tablets are a content consumption juggernaut”
Creating a new behaviour entirely with much longer
session times. ...
Slide 29 January 2013
© LINE Communications 2013
Your Challenge
Discuss a business need or issue you
think mobile can help...
Slide 30 January 2013
© LINE Communications 2013
Task 1: Audience
Who is your audience? What do
they need? What motivates
...
Slide 31 January 2013
Name: James Dylan
Age: 28
Job Title: Analyst
Location: London
Technical comfort: Frequent user
Backg...
Slide 32 January 2013
© LINE Communications 2013
Task 2: Context
Place. Mindset. Cultural.
What else are they
doing?
Slide 33
Context Mapping
Befor
e
During After
Slide 34 January 2013
© LINE Communications 2013
Task 3: Content
Content transformation or creation?
What makes good conte...
Slide 35
Tips for content design
Dip in and out Small Portions
Exploration Simplicity
Slide 36 January 2013
© LINE Communications 2013
Navigation styles
Russian Doll
Hub and Spoke
Linear Bento Box
Slide 37
Russian Doll
Big Concepts  to small details
Slide 38
Hub and Spoke
Central Homepage  linking out
to content pages
Slide 39
Linear
Discrete module  user goes
from start to finish
Slide 40
Bento Box
Dynamic dashboard  User can
explore whatever they fancy
Slide 41 January 2013
© LINE Communications 2013
Paper Prototyping
Why do paper prototyping?
Forces decision making
Help c...
Slide 42 January 2013
© LINE Communications 2013
Challenges and opportunities
What are the business challenges and
barrier...
Slide 43 January 2013
Driving value from mobile:
Getting the strategy right
The Royal Institution Steve.Barden@LINE.co.uk
...
Slide 44 January 2013
What have we learned today?
1. What has been your most significant insight?
2. What are the implicat...
Slide 45 January 2013
Mobile culture – have you got one?
 Do you have a policy for BYOD?
 Do you have processes to conve...
Slide 46 January 2013
What is the right strategy?
It should:
 Integrate with existing
communications, performance
support...
Slide 47 January 2013
What is the right strategy?
1. Use cases
2. UX design
3. Content management
4. Knowledge management
...
Slide 48 January 2013
Why do you want mobile?
 Business requirement?  User demand?
 What are the best ways to use mobil...
Slide 49 January 2013
Define the business need
Benefit?
Speed to competence
Retention
Improved performance
What?
Commu...
Slide 50 January 2013
Reach all markets
 Regular updates during life of the app ensures „stickiness‟
Slide 51 January 2013
The
App
The
LMS
Define the audience need
Slide 52 January 2013
Right level!
Audience need…
Access anywhere!Engaging!
Rewarding!Challenging!Relevant!
Slide 53 January 2013
Define the technology
App Vs Web - quite a balancing act…
Native App: written for an operating
syste...
Slide 54 January 2013
Mobile Application
User
Enterprise Platform
 End-to-end Process
 Security
 Tracking
 Any Device
...
Slide 55 January 2013
The right strategy
Steve.Barden@LINE.co.uk
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Driving Value from Mobile - Katie Hart & Steve Barden

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Following our recent Workshop, Make Mobile Learning and Communications Work for your Organisation, at the Royal Institute of Great Britain, as promised, we are pleased to provide links to the presentations that were made during the day.

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  • ----- Meeting Notes (02/07/2013 09:02) -----Cavendish - Wifi password (note cap C)
  • Synopsis for the presentation: Getting Your Mobile Strategy RightAmong the many challenges that organisations face today is how to drive value out of mobile, the most significant channel since the Internet.  In order to remain competitive, it is essential to manage the capacity offered by mobile devices and that requires the requisite capabilities to be governed at an enterprise level.  This session identifies the nine challenges that organisations face when trying to produce a scalable mobile roadmap and explores some strategies to address them. Using real examples, Steve will explain the practices and results achieved for a range of mobile solutions, by answering such question as:What are the best uses of mobile? How can we make sure our mobile solutions work for the target audience? How do we manage our intellectual property?Do we have all the right knowledge and capabilities in place? How should we determine success? 
  • Walker Sands’ Quarterly Web Traffic Report Shows About 1 in 4 Website Hits Now Come From Mobile DevicesWith the insatiable demand for apps, IT needs a comprehensive set of capabilities to distribute, update, manage, and secure them on both personal and corporate-owned mobile devices.“businesses must be conscious that there are now four possible screen sizes from which users will view their site – desktops, full tablets, smaller tablets and smartphones. A site design that renders correctly on each device is crucial for success in developing a mobile presence.”RESPONSIVE DESIGN
  • Mobile is bigger than just learning ! Mobile is only one channel of an overall learning strategy. You need to give thought to where it is most appropriately applied. One way to approach this is to think about the audiences that are most dependent on mobile devices, such as sales people, executives and field technicians. Many companies provide formal training when a new employee starts, but the actual moment of need may not arise for months or even longer. So being able to deliver short refreshers or job aids via a smartphone can be very helpful to field-based employees. Reminders can also be delivered to employees via the text and SMS functionality to keep them on track when they’re involved in a longer term effort. Further to that, data can be collected through mobile surveys to understand what situations employees are encountering in the course of their jobs and where skills gaps exist. What devices will you support?While we have been seeing signs that the mobile space is maturing, we are still not living in a world where standards prevail. Form factors, operating systems and limitations of various phones and tablets make it difficult or impossible to “build once” and then deliver to many devices. Common file formats that your company may be using for your general e-learning simply will not work on one or more popular mobile devices. To a large extent, many companies are making their decision on what devices to support based on the success of those devices in the marketplace. Nobody wants to make a major investment in building content for one platform only to see that device fade from use. This also has to be balanced with the capabilities and constraints of these various devices. The technology infrastructure is importantYour mobile learning strategy needs to be aligned with overall organisational strategy, with the I.T. department involved throughout. Your I.T. department may have already arrived at a conclusion about what devices it will and will not support. Communicate with them and understand what the dynamics are in your organisation around providing mobile devices to employees. Have you got the policies?Some companies want their employees to be “always on” and therefore supply smartphones to virtually all employees. Others restrict phones to those audiences who are deemed to have the greatest need. If you are expecting employees to use their own device or providing one, what is the policy on data usage? If your applications are media heavy, data charges will become a significant cost factor
  • It’s really important to know why you should consider mobile as a delivery channel. Hopefully, because there is a specific knowledge, skill or behavioural requirement that mobile can best address.It is important to consider a number of questions which I hope the next 20 minutes or so will help you decide on some answers …
  • Communicate Train SupportIn order to improve the: Reach Impact Timeliness
  • Example 2Stickyapps ensures users return and keep up to date with relevant content e.g. latest marketing and sales promotions
  • Here’s a glimpse of the solution- a mobile App interface, at the front-end with a fully integrated Moodle LMS at the back-endBrought together as a fully integrated Moodle and iPad solutionThe App and LMS fully speak to one another, update and interact with one anotherWhich now allows AW and EDA to.....
  • Example 1
  • Does this slide work at all with our approach using LINEstream?
  • How do we distribute our Apps?Delivery/version control (include provisioning)BYOD?A fool with a tool – putting content onto a device does not necessarily make learning effectiveLeft: Content CreationTop: Application CreationRight: Application DistributionBottom: Content DistributionSo continuing on from the FCO example and as previously mentioned, the App generated such interest that more App dev enquiries started to flood in. It was still early days for us and the Army and if the Army were going to continue to go down the mobile route then a robust distribution mechanism needed putting in place – especially for those individuals out in theatre or in remote locations that needed to access the Apps too.Same for us too, we were building the Apps, packaging them on our own internal licence and then either loading them on individually per device (or the Army were) as and when students needed access – not ideal.Army App Store – talk about this and how it works iTunes – sometimes trickyAlways having the most up to date App
  • Alternative title screen
  • Driving Value from Mobile - Katie Hart & Steve Barden

    1. 1. Slide 1 © LINE Communications 2013 Driving value from mobile Royal Institution Event Tuesday 2nd July 2013
    2. 2. Slide 2 © LINE Communications 2013 Agenda for the day  10:30 - Welcome and introductions, Piers Lea  11:15 - Findings from TM Mobile Report, Laura Overton  11:45 – From inspiration to impact Part 1, Katie Hart  13:00 – Lunch  14:00 - From inspiration to impact Part 2, Katie Hart  14:50 – Coffee break  15:00 - 8 themes to improve bottom line, Steve Barden  15:40 – Wrap up, Piers Lea
    3. 3. Slide 3 Mobile Learning Results?
    4. 4. Slide 4 EADS 125 participants from 3 countries France, Germany, UK
    5. 5. Slide 5 EADS
    6. 6. Slide 6 EADS
    7. 7. Slide 7 EADS
    8. 8. Slide 8 MoLE – Mobile Learning Environment Project JKO – Joint Knowledge On-line 300 participants across 24 countries Medical Content – Global Med-aid app. Apple and Android; 100% access achieved
    9. 9. Slide 9 MoLE
    10. 10. Slide 11 MoLE – „liked least‟
    11. 11. Slide 12 MoLE “The majority of both sets of users* were „very confident‟ about the usefulness of mobile technologies for training and education purposes” *Apple and Android
    12. 12. Slide 13 Sonic Mobile: 5 times better take-up than „traditional‟ e-learning
    13. 13. Slide 14 From Inspiration to Impact Designing mobile experiences that get results
    14. 14. Slide 15 January 2013 © LINE Communications 2013 From Inspiration to impact Context Content Users “bored now” “repetitive now” “urgent now” Google (2007)
    15. 15. Slide 16 Workshop plan • Overview and myths • Define your business goals • Task 1: Audience • Task 2: Context • Present back to the group • Lunch • Task 3: Content • Present back to the group
    16. 16. Slide 17 January 2013 © LINE Communications 2013 Seated, predictable environment It‟s a big jump from what we‟ve done before.
    17. 17. Slide 18 January 2013 © LINE Communications 2013 Seated, predictable environment Large screen, keyboard and mouse for input
    18. 18. Slide 19 January 2013 © LINE Communications 2013 Variable context and environment Larger screen size, longer session time, more immersive tasks
    19. 19. Slide 20 January 2013 © LINE Communications 2013 Variable context and environment User interface takes up entire screen, difficult to multi-task.
    20. 20. Slide 21 January 2013 On the job support Providing just in time training and support to end users in all situations
    21. 21. Slide 22 January 2013 Checklists and job aids Providing sales support and tools to end users when they need it most
    22. 22. Slide 23 Mobile Myth #1 Mobile is not just “on the go”.
    23. 23. Slide 24 January 2013 “On the go” not always quick access Providing rich immersive experiences for much longer session times on tablets
    24. 24. Slide 25 Mobile Myth #2 People want less on their phones than on the desktop
    25. 25. Slide 26 Users don‟t want cut down content It‟s more a case of shifting the priorities of the content to suit its context
    26. 26. Slide 27 Mobile Myth #2 Tablets are just oversized mobile devices or smaller PC‟s
    27. 27. Slide 28 “Tablets are a content consumption juggernaut” Creating a new behaviour entirely with much longer session times. Tablets replace paper (books, news, etc.)
    28. 28. Slide 29 January 2013 © LINE Communications 2013 Your Challenge Discuss a business need or issue you think mobile can help to solve What is the opportunity? What do you hope to achieve?
    29. 29. Slide 30 January 2013 © LINE Communications 2013 Task 1: Audience Who is your audience? What do they need? What motivates them?
    30. 30. Slide 31 January 2013 Name: James Dylan Age: 28 Job Title: Analyst Location: London Technical comfort: Frequent user Background: Worked at the firm for 3 years What makes him happy? Making the most of every minute What will frustrate him? Wasting his time How can you help him? Providing podcasts he can listen to in the gym Take Away
    31. 31. Slide 32 January 2013 © LINE Communications 2013 Task 2: Context Place. Mindset. Cultural. What else are they doing?
    32. 32. Slide 33 Context Mapping Befor e During After
    33. 33. Slide 34 January 2013 © LINE Communications 2013 Task 3: Content Content transformation or creation? What makes good content? What type of content does it need to be?
    34. 34. Slide 35 Tips for content design Dip in and out Small Portions Exploration Simplicity
    35. 35. Slide 36 January 2013 © LINE Communications 2013 Navigation styles Russian Doll Hub and Spoke Linear Bento Box
    36. 36. Slide 37 Russian Doll Big Concepts  to small details
    37. 37. Slide 38 Hub and Spoke Central Homepage  linking out to content pages
    38. 38. Slide 39 Linear Discrete module  user goes from start to finish
    39. 39. Slide 40 Bento Box Dynamic dashboard  User can explore whatever they fancy
    40. 40. Slide 41 January 2013 © LINE Communications 2013 Paper Prototyping Why do paper prototyping? Forces decision making Help communicate and fine tune Gather Feedback Explore unknowns
    41. 41. Slide 42 January 2013 © LINE Communications 2013 Challenges and opportunities What are the business challenges and barriers to mobile delivery today? What are the risks? What are the known unknowns? Are there any new opportunities that we have learnt from today?
    42. 42. Slide 43 January 2013 Driving value from mobile: Getting the strategy right The Royal Institution Steve.Barden@LINE.co.uk 2nd July 2013
    43. 43. Slide 44 January 2013 What have we learned today? 1. What has been your most significant insight? 2. What are the implications for your organisation? 3. What will you do next? Three questions?  How would you define the learning culture of your organisation? And one more…
    44. 44. Slide 45 January 2013 Mobile culture – have you got one?  Do you have a policy for BYOD?  Do you have processes to convert / develop, publish, secure, distribute and track content for mobile devices?  Is your IT department supportive?  Do you include mobile in your blended learning?  Are your L&D and mobile systems integrated?  Do you differentiate between tablet and smartphone? All this and more…
    45. 45. Slide 46 January 2013 What is the right strategy? It should:  Integrate with existing communications, performance support and learning initiatives  Ensure a scalable solution to create, manage and distribute content securely across the enterprise  Work for today‟s and tomorrow‟s:  Devices  Audience  Systems  Infrastructure
    46. 46. Slide 47 January 2013 What is the right strategy? 1. Use cases 2. UX design 3. Content management 4. Knowledge management 5. Security 6. Device types 7. Integration 8. Distribution It must define:
    47. 47. Slide 48 January 2013 Why do you want mobile?  Business requirement?  User demand?  What are the best ways to use mobile?  How can we make sure our mobile solutions work for the target audience?  How do we manage our intellectual property?  Do we get the right capabilities in place to deliver it?  How will we determine success? Need to answer some key questions:  Tech interest?  Media Hype?
    48. 48. Slide 49 January 2013 Define the business need Benefit? Speed to competence Retention Improved performance What? Communicate Support Learn Why? Reach Impact Timeliness
    49. 49. Slide 50 January 2013 Reach all markets  Regular updates during life of the app ensures „stickiness‟
    50. 50. Slide 51 January 2013 The App The LMS Define the audience need
    51. 51. Slide 52 January 2013 Right level! Audience need… Access anywhere!Engaging! Rewarding!Challenging!Relevant!
    52. 52. Slide 53 January 2013 Define the technology App Vs Web - quite a balancing act… Native App: written for an operating system to use device specific functionality or deliver enhanced performance. Web App: accessed through a browser over the Internet or Intranet. Not installed locally on the device.
    53. 53. Slide 54 January 2013 Mobile Application User Enterprise Platform  End-to-end Process  Security  Tracking  Any Device  Compatibility  Content Update  Technical Support  QA
    54. 54. Slide 55 January 2013 The right strategy Steve.Barden@LINE.co.uk

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