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Houston market snapshot

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Houston market snapshot

  1. 1. HOUSTON
  2. 2. The Houston Designated Market Area (DMA):••••Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.The Designated Market Area (DMA) boundaries are defined by Nielsen.
  3. 3. The racial and ethnic mix of the Houston DMA:••••Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.The Designated Market Area (DMA) boundaries are defined by Nielsen.
  4. 4. Houston Population BreakdownSource: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.The Designated Market Area (DMA) boundaries are defined by Nielsen.
  5. 5. Boston Population Growth From 1990 to 2011 Houston Population Growth From 1990 to 2011 182% 180% 60% 39% 17% Total Hispanic White Black Asian Population Population Population Population PopulationSource: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.The Designated Market Area (DMA) boundaries are defined by Nielsen.
  6. 6. Houston’s Lines of Demographic GrowthSource: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.The Designated Market Area (DMA) boundaries are defined by Nielsen.
  7. 7. Minority Breakdown Versus Whites White non-Hispanic Hispanic Population Asian non-Hispanic Black non-Hispanic Other Population Minority breakdownSource: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.The Designated Market Area (DMA) boundaries are defined by Nielsen.
  8. 8. Houston -- Latinos by Country of Origin MexicanSource: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.The Designated Market Area (DMA) boundaries are defined by Nielsen.

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