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Detroit dma


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Detroit dma

  1. 1. DETROITA Market Snapshot
  2. 2. The Detroit Designated Market Area (DMA) :   •  Total 2011 population: 4,821,460 •  The Detroit DMA stretches from the Ohio border, northward to the Saginaw peninsula. •  The majority of the 4.8 million Detroit DMA population is non- Hispanic white, however there are over one million African- American residents centered around the downtown areas. •  The Detroit DMA’s economy declined in the 1980’s and 90’s due to its heavy reliance of the domestic automobile industry. However, much has reversed in the past 15 years with renewed demands.Source:  Geoscape  American  Marketscape  DataStream™  and/or  Consumer  Spending  Dynamix™  Series  2011.  The  Designated  Market  Area  (DMA)  boundaries  are  defined  by  Nielsen.  
  3. 3. The racial and ethnic mix of the Detroit DMA:   •  The Detroit DMA has had 35% increases in both the Latino and Asian populations since 2000, while both white and black non- Hispanics have decreased slightly. •  The majority of Hispanic growth comes from native-born children, rather than immigration. Among the Hispanic population, more than three-quarters claim Mexico heritage, with another 7.6% hailing from Puerto Rico. •  There is also a vibrant Arab population, specifically Lebanese. Although the Detroit DMA ranks as 13th in overall population, it ranks 3rd in Arab population.  Source:  Geoscape  American  Marketscape  DataStream™  and/or  Consumer  Spending  Dynamix™  Series  2011.  The  Designated  Market  Area  (DMA)  boundaries  are  defined  by  Nielsen.  
  4. 4. Population Breakdown: Detroit Population Ranking 2011 2011 Population Total 13 4,821,460 Hispanic 48 189,649 White non-Hispanic 11 3,337,317 Black non-Hispanic 9 1,011,818 Asian non-Hispanic 17 169,282Source:  Geoscape  American  Marketscape  DataStream™  and/or  Consumer  Spending  Dynamix™  Series  2011.  The  Designated  Market  Area  (DMA)  boundaries  are  defined  by  Nielsen.  
  5. 5. Boston  Popula,on  Growth   From  1990  to  2011   Population Growth from 1990 to 2011: Detroit 35%   35%   -­‐2%   -­‐2%   -­‐5%   Total     Hispanic   White   Black   Asian   Popula,on   Popula,on   Popula,on   Popula,on   Popula,on  Source:  Geoscape  American  Marketscape  DataStream™  and/or  Consumer  Spending  Dynamix™  Series  2011.  The  Designated  Market  Area  (DMA)  boundaries  are  defined  by  Nielsen.  
  6. 6. Lines of Demographic Growth: Detroit 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 0 1990 2000 2011 2016 Hispanic Population 85,844 140,076 189,649 206,752 Black non-Hispanic Population 970,288 1,046,949 1,011,818 982,753 Asian non-Hispanic 66,726 123,115 169,282 171,870 White non-Hispanic 3,561,292 3,534,041 3,337,317 3,293,352 Total Population 4,705,178 4,965,944 4,821,460 4,762,597Source:  Geoscape  American  Marketscape  DataStream™  and/or  Consumer  Spending  Dynamix™  Series  2011.  The  Designated  Market  Area  (DMA)  boundaries  are  defined  by  Nielsen.  
  7. 7. Minority Breakdown Versus Whites : Detroit 21% Hispanic White  non-­‐Hispanic   4% Asian Hispanic  PopulaOon   4% Black Asian  non-­‐Hispanic   Black  non-­‐Hispanic   71% Minority  breakdown  Source:  Geoscape  American  Marketscape  DataStream™  and/or  Consumer  Spending  Dynamix™  Series  2011.  The  Designated  Market  Area  (DMA)  boundaries  are  defined  by  Nielsen.  
  8. 8. Latinos by Country of Origin: Detroit Peruvian, 2% Other (Spanish), 2% Colombian, 1% Argentinean, 1% Dominican, 2% Cuban, 3% Puerto Rican, 8% Mexican, 78%Source:  Geoscape  American  Marketscape  DataStream™  and/or  Consumer  Spending  Dynamix™  Series  2011.  The  Designated  Market  Area  (DMA)  boundaries  are  defined  by  Nielsen.