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Denver market snapshot 2013

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Denver market snapshot 2013

  1. 1. DENVERA Market Snapshot
  2. 2. The Denver Designated Market Area (DMA): • Total 2011 population: 4,142,630 • Colorado’s most populous city sits just east of the Front Range of the Rocky Mountains, at exactly one mile (5,280 feet) above sea level. • Denver’s economy is based partially on geographic position, as well as its connection to some of the major transportation systems of the country. • Denver has become a natural location for storage and distribution of goods to all western U.S. states.Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.The Designated Market Area (DMA) boundaries are defined by Nielsen.
  3. 3. Denver Population Breakdown Population 2011 Ranking 2011 Total Population Total 17 4,142,630 Hispanic 14 901,453 White non-Hispanic 16 2,885,153 Black non-Hispanic 63 151,831 Asian non-Hispanic 20 118,116Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.The Designated Market Area (DMA) boundaries are defined by Nielsen.
  4. 4. Boston Population Growth From 1990 to 2011 Denver Population Growth 1990 to 2011 189% 156% 57% 58% 33% Total Hispanic White Black Asian Population Population Population Population PopulationSource: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.The Designated Market Area (DMA) boundaries are defined by Nielsen.
  5. 5. Denver -- Lines of Demographic Growth 5,000,000 4,500,000 4,000,000 3,500,000 3,000,000 2,500,000 2,000,000 1,500,000 1,000,000 500,000 0 1990 2000 2011 2016 Hispanic Population 312,041 583,124 901,453 1,054,085 Black non-Hispanic Population 96,151 117,171 151,831 171,207 Asian non-Hispanic 46,186 77,437 118,116 136,457 White non-Hispanic 2,166,403 2,885,153 2,885,153 3,070,029 Total Population 2,639,232 3,458,929 4,142,630 4,530,495Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.The Designated Market Area (DMA) boundaries are defined by Nielsen.
  6. 6. Denver -- Minority Breakdown Versus Whites 4% 2% 3% Other White non-Hispanic 22% Black Hispanic Population Asian Asian non-Hispanic Hispanic Black non-Hispanic Other Population 69% Minority breakdownSource: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.The Designated Market Area (DMA) boundaries are defined by Nielsen.
  7. 7. Latinos by Country of Origin Other Other Cuban, 1% (Hispanic), 2% (Spanish), 2% Ecuadorian, 2% Guatemalan, 2% Salvadoran, 1% Puerto Rican, 2% Mexican, 90%Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.The Designated Market Area (DMA) boundaries are defined by Nielsen.

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