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How To Market Your Personal Brand


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Learn how to market your personal brand through tools such as your elevator pitch, intentional networking, marketing materials, personal style, image, body language, publicity, and social media. Find out more great information about personal branding at

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How To Market Your Personal Brand

  1. 1. Reputation 360: Creating power through personal branding <ul><li>Marketing Your Personal Brand </li></ul>
  2. 2. Your elevator pitch <ul><li>An elevator pitch is a succinct description of your idea, product or service, and a quick and effective explanation of how you do your work differently from others. It allows you to promote your personal brand and enables you to articulate your value proposition. </li></ul>Personal Branding Takeaways
  3. 3. Intentional networking Intentional networking is a way to systematically develop a network of contacts that benefit you, who have your best interest at heart and with whom you can reciprocate through a system and a strategy. Personal Branding Takeaways
  4. 4. Your visual brand identity in marketing materials <ul><li>Your marketing materials should support your personal brand, appeal to your target audience and reinforce your value to that audience. </li></ul>Personal Branding Takeaways
  5. 5. Your visual brand identity in personal style and image <ul><li>Style says a lot about who you are, what you value and what others can expect in a relationship with you. Think about whether you are sending the right message and creating the most powerful first impression that you can with your personal appearance. </li></ul> Personal Branding Takeaways
  6. 6. Your visual brand identity in body language <ul><li>Body language, your own and others’, reflects emotions and sends nonverbal cues about how you truly feel. </li></ul> Personal Branding Takeaways
  7. 7. Become your own publicist <ul><li>Public relations enables you to build credibility for your personal brand by getting others who are seen as reputable sources in the minds of your audience to write or speak about you. </li></ul>Personal Branding Takeaways
  8. 8. Use social media to build your desired personal brand <ul><li>Become intentional and strategic in your approach to social media. If you start with a strategy in mind, it will guide you through all your communication and networking and focus your time and energy toward activity that produces the desired results. </li></ul> Personal Branding Takeaways
  9. 9. Learn more about building your personal brand at . Order your copy of Reputation 360: Creating power through personal branding at . Personal Branding Takeaways