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How To Build Your Personal Brand


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Learn how to build your personal brand and gain reputation management skills so you can get a better job, get more clients and get more referrals. Get more great information about how to build your brand at

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How To Build Your Personal Brand

  1. 1. Reputation 360: Creating power through personal branding <ul><li>Want a better job? </li></ul><ul><li>Want more clients? </li></ul><ul><li>Want more referrals? </li></ul>
  2. 2. <ul><li>Your current brand is how you see yourself and how others perceive you. </li></ul><ul><li>Perception is everything in the minds of your target audience. </li></ul>Personal Branding Takeaways
  3. 3. Your desired brand is the legacy you hope to leave after you pass. This legacy is set in your reputation and the connections and experiences others had with you. Personal Branding Takeaways
  4. 4. <ul><li>Personal branding involves making changes based on the feedback you receive to get you closer to your desired brand; it does not mean changing who you are. </li></ul>Personal Branding Takeaways
  5. 5. <ul><li>Your brand promise is not a marketing slogan. It is a very personal statement of identity and belief. </li></ul>Personal Branding Takeaways
  6. 6. <ul><li>Your target audience is the relevant group you focus on to promote your brand. You can’t market yourself to everyone. Focus on the audiences who need to “get” you. </li></ul>Personal Branding Takeaways
  7. 7. <ul><li>Learn from your competition. Watch what they do well and emulate what feels authentic for you. </li></ul>Personal Branding Takeaways
  8. 8. <ul><li>You can gain control over your reputation and manage the expectations others have of you by being intentional and strategic about marketing your brand. </li></ul>Personal Branding Takeaways
  9. 9. Learn more about building your personal brand at . Order your copy of Reputation 360: Creating power through personal branding at . Personal Branding Takeaways