Services that create customer value today are services that easily adjust to customers rather than the other way around. On Demand does not have to live within the sole realm of ‘start ups’. After all, what defines an on-demand company in an era when technology and better customer service are a focus for every forward-thinking business?
Despite the doomsaying, “on demand” is not going away. What is really dying is “on demand” as a category. It’s not unlike what happened with the “Internet economy” of the late 1990s. All those celebrated “Internet startups”? We have a word for them today: Businesses.