Welcome to the latest edition of our Snapshot series.
The Silver Economy has a big share of financial resources and is willing to spend it. Yet, older generations are often ignored. This report demonstrates their potential as a target group for companies from all industries and gives best practice examples of brands that get it right.
The report is structured in three parts:
The Non-Tech Myth - The Silver Surfers are well-connected and just as interested in new technologies and social networks as younger generations.
Lifestyle & Leisure - Older generations spend their money on experiences and actively participate in the sharing economy, making them an interesting target for online services and platforms.
Fashion & Role Models - In the Age of Agelessness, it’s not about aging gracefully anymore, but about ignoring the idea of age all together.