– Design more than just communication
– Understand culture, human needs & motivations
– Create relevance and meaning through products, services &
– Design organisations and businesses to help to empower other people
– Look for opportunities beyond advertising agencies to utilise your
talent and passion in the best way.
Key take aways:
There is a bigger need for creative people than ever
and creates new
Innovation is a top
priority for every
new platforms for
There are no boundaries for creativity.
The only boundaries are in your head and
what you deﬁne as a creative workplace.
THE MOST INNOVATIVE
COMPANIES ARE NOT PART OF
THE CREATIVE INDUSTRY
Focus on your skills:
Understanding culture and
how customer needs are
Creating manifestation that
people value and want to
consume and share
Create more value:
Products / Services / Experiences
Business & Organisational design
Be brave, break out and inﬂuence businesses
beyond traditional borders of advertising.
In case of any questions, regarding
this presentation please do not
hesitate to get in touch with us.
+49 151 6462 0729