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22.05.2015
CREATIVE OPPORTUNITIES BEYOND ADVERTISING
ADC
Stefan Erschwendner, Managing Partner LHBS
@eranium
2
Advico Young & Rubicam

Zurich
DDB

Budapest
LHBS

Berlin / Copenhag...
LHBS - an unconventional strategy firm
3
UNDERSTAND TODAY
How are customer needs &

expectations evolving?
SHAPE TOMORROW
H...
We work for the FT Global 500, the Mittelstand and
disruptive Startups
4
CREATIVE OPPORTUNITIES
BEYOND ADVERTISING
6
– Design more than just communication
– Understand culture, human needs & motivations
– Create relevance and meaning throu...
WHAT IS ADVERTISING?
*Source: Inspiration-Hub
LEGO MOVIE
HORNBACH HAMMER
*Source: Inspiration-Hub
*Source: Inspiration-Hub
RAY BAN BRIGHT LIGHT APP
*Source: Inspiration-Hub
RED BULL STRATOS
*Source: Inspiration-Hub
IBM SMARTER CITIES
*Source: Inspiration-Hub
HELLMANN’S WHATSCOOK
*Source: Inspiration-Hub
HUGGIES 3D PRINT
Finally together again:
16
Product / Service Communicaton
Make things people want
beats
Making people want things
WHAT’S UP WITH
ADVERTISING AGENCIES?
A lower demand for advertising agencies
19
20
The Innovators Dilemma
21
WHO IS DISRUPTING
ADVERTISING AGENCIES?
CROWDSOURCING
INHOUSE
MEDIA
PRODUCTION
TECHNOLOGY
CONSULTING
WHAT TO DO NOW?
There is a bigger need for creative people than ever
before
30
Digitalization
disrupts industries
and creates new
opportun...
There are no boundaries for creativity.
The only boundaries are in your head and
what you define as a creative workplace.
THE MOST INNOVATIVE
COMPANIES ARE NOT PART OF
THE CREATIVE INDUSTRY
START TO
CREATE MORE VALUE
Focus on your skills:
34
Understanding culture and
how customer needs are
emerging
Creating manifestation that
people valu...
Create more value:
35
Communication
Products / Services / Experiences
Business & Organisational design
Be brave, break out and influence businesses
beyond traditional borders of advertising.
In case of any questions, regarding
this presentation please do not
hesitate to get in touch with us.
www.lhbs.com
THANK Y...
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ADC Germany - Creative Opportunities Beyond Advertising

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Keynote presentation "Creative Opportunities Beyond Advertising" of Stefan Erschwendner, Managing Parter at LHBS at the ADC Germany Nachwuchskongress 2015 in Hamburg.

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ADC Germany - Creative Opportunities Beyond Advertising

  1. 1. 22.05.2015 CREATIVE OPPORTUNITIES BEYOND ADVERTISING ADC
  2. 2. Stefan Erschwendner, Managing Partner LHBS @eranium 2 Advico Young & Rubicam
 Zurich DDB
 Budapest LHBS
 Berlin / Copenhagen
  3. 3. LHBS - an unconventional strategy firm 3 UNDERSTAND TODAY How are customer needs &
 expectations evolving? SHAPE TOMORROW How can companies create value and benefit from it?
  4. 4. We work for the FT Global 500, the Mittelstand and disruptive Startups 4
  5. 5. CREATIVE OPPORTUNITIES BEYOND ADVERTISING
  6. 6. 6
  7. 7. – Design more than just communication – Understand culture, human needs & motivations – Create relevance and meaning through products, services & experiences – Design organisations and businesses to help to empower other people – Look for opportunities beyond advertising agencies to utilise your talent and passion in the best way. Key take aways: 7
  8. 8. WHAT IS ADVERTISING?
  9. 9. *Source: Inspiration-Hub LEGO MOVIE
  10. 10. HORNBACH HAMMER *Source: Inspiration-Hub
  11. 11. *Source: Inspiration-Hub RAY BAN BRIGHT LIGHT APP
  12. 12. *Source: Inspiration-Hub RED BULL STRATOS
  13. 13. *Source: Inspiration-Hub IBM SMARTER CITIES
  14. 14. *Source: Inspiration-Hub HELLMANN’S WHATSCOOK
  15. 15. *Source: Inspiration-Hub HUGGIES 3D PRINT
  16. 16. Finally together again: 16 Product / Service Communicaton
  17. 17. Make things people want beats Making people want things
  18. 18. WHAT’S UP WITH ADVERTISING AGENCIES?
  19. 19. A lower demand for advertising agencies 19
  20. 20. 20
  21. 21. The Innovators Dilemma 21
  22. 22. WHO IS DISRUPTING ADVERTISING AGENCIES?
  23. 23. CROWDSOURCING
  24. 24. INHOUSE
  25. 25. MEDIA
  26. 26. PRODUCTION
  27. 27. TECHNOLOGY
  28. 28. CONSULTING
  29. 29. WHAT TO DO NOW?
  30. 30. There is a bigger need for creative people than ever before 30 Digitalization disrupts industries and creates new opportunities Innovation is a top priority for every company Emerging Technologies create new platforms for growth
  31. 31. There are no boundaries for creativity. The only boundaries are in your head and what you define as a creative workplace.
  32. 32. THE MOST INNOVATIVE COMPANIES ARE NOT PART OF THE CREATIVE INDUSTRY
  33. 33. START TO CREATE MORE VALUE
  34. 34. Focus on your skills: 34 Understanding culture and how customer needs are emerging Creating manifestation that people value and want to consume and share
  35. 35. Create more value: 35 Communication Products / Services / Experiences Business & Organisational design
  36. 36. Be brave, break out and influence businesses beyond traditional borders of advertising.
  37. 37. In case of any questions, regarding this presentation please do not hesitate to get in touch with us. www.lhbs.com THANK YOU Stefan Erschwendner Managing Partner se@lhbs.com
 +49 151 6462 0729
 @eranium 37

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