Why and how NCC Communications and Marketing should be using Social Media <ul><li>Social Media Champions: </li></ul><ul><l...
Why should we use social media <ul><li>Facebook is one of the most popular social networking sites </li></ul><ul><li>A soc...
<ul><li>Facebook opens a whole new channel for citizen engagement, branding, communication and viral word-of-mouth marketi...
<ul><li>1st June 2010:  27.1 Million Monthly active users 44.2% of UK population </li></ul><ul><li>2.2 million more than 1...
 
 
<ul><li>In Dec2009 Facebook was the top site accessed by mobile internet users </li></ul><ul><li>Page views 2.6bn of 6.7bn...
Where are we now? <ul><li>We do have some successful examples </li></ul><ul><li>We recognise the value and importance of u...
Where do we want to be? (our aims) <ul><li>Instil a culture where social media is viewed (where appropriate) as an integra...
<ul><li>Establish the My Nottingham master page as a main comms channel and make it the face of our social media presence ...
The new “Master page”…Katie’s baby www.facebook.com/mynottingham
Do’s and Don’ts <ul><li>It’s time to start thinking about how you will use social media in your current or next campaigns ...
More do’s… <ul><li>Post consistent, regular and relevant content </li></ul><ul><li>Moderate your page daily </li></ul><ul>...
Don’ts <ul><li>Think you are on your own! We are here to help </li></ul><ul><li>Use any other social media channel other t...
Competitions
Dealing with complaints
Multi media links
Topical status updates
Immediate responses
Next Steps… <ul><li>Continue to develop the My Nottingham master page: </li></ul><ul><ul><li>Gain a realistic number of “l...
Any Questions?
Popularity Quiz
Who is the most popular political figure? 14,270,441 like him!
Who could possibly be more popular then Barak? 19,507,312 people like her!
Which artist is more popular than Lady Gaga? 20,958,169 people like his page!
18,377,847 people like this page!  Surprising top scorer…Animated Comedy?
Upcoming SlideShare
Loading in …5
×

Nottingham City Council, Stephen Barker

1,126 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,126
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Nottingham City Council, Stephen Barker

  1. 1. Why and how NCC Communications and Marketing should be using Social Media <ul><li>Social Media Champions: </li></ul><ul><li>Katie Freeman </li></ul><ul><li>Jo Jagiello </li></ul><ul><li>Dani Jenkins </li></ul><ul><li>Paul Burns </li></ul>
  2. 2. Why should we use social media <ul><li>Facebook is one of the most popular social networking sites </li></ul><ul><li>A social utility that connects people with family, friends and allows them to </li></ul><ul><li>network with people who work, study and live around them. </li></ul><ul><li>Using Facebook as a marketing tool </li></ul><ul><li>Creating a Facebook page will allow you to tap into an online network to help </li></ul><ul><li>you encourage interest, participation and knowledge about your project. </li></ul><ul><li>Most importantly it’s FREE and easy to use. </li></ul><ul><li>Facebook has many features and applications that allow you to engage with your </li></ul><ul><li>audience. </li></ul>
  3. 3. <ul><li>Facebook opens a whole new channel for citizen engagement, branding, communication and viral word-of-mouth marketing. </li></ul><ul><li>Facebook pages can help you: </li></ul><ul><li>Raise awareness of a project or campaign </li></ul><ul><li>Inform our citizens about news, events and campaigns </li></ul><ul><li>Attract visitors </li></ul><ul><li>Promote events & campaigns </li></ul><ul><li>Encourage feedback and online collaboration </li></ul><ul><li>Enable you to ask questions and tap into collective intelligence </li></ul><ul><li>Provide an interactive experience that engages </li></ul>Using Facebook as a marketing tool….
  4. 4. <ul><li>1st June 2010: 27.1 Million Monthly active users 44.2% of UK population </li></ul><ul><li>2.2 million more than 1st May 2010 = 8.9% growth </li></ul>Some interesting social media stats….
  5. 7. <ul><li>In Dec2009 Facebook was the top site accessed by mobile internet users </li></ul><ul><li>Page views 2.6bn of 6.7bn total </li></ul><ul><li>2.2bn minutes of 4.8bn minute total </li></ul><ul><li>5 Million Facebook Mobile Unique Users </li></ul><ul><li>  </li></ul><ul><li>Context: All Google sites 2nd 396million minutes </li></ul><ul><li>Interesting Fact: By the same measures   Flirtomatic was the 9th most accessed site </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>Facebook on your mobile…
  6. 8. Where are we now? <ul><li>We do have some successful examples </li></ul><ul><li>We recognise the value and importance of using social media </li></ul><ul><li>Inconsistent use across the team </li></ul><ul><li>Un- coordinated approach </li></ul><ul><li>Not taking full advantage of the benefits </li></ul><ul><li>Easily avoidable errors or mistakes </li></ul><ul><li>Orphan pages with no access </li></ul>
  7. 9. Where do we want to be? (our aims) <ul><li>Instil a culture where social media is viewed (where appropriate) as an integral part of our marketing strategies and campaigns </li></ul><ul><li>Develop a consistent, high quality and seamless approach to social media marketing techniques and tools </li></ul><ul><li>We want citizens to use it naturally as a first choice to engage with us </li></ul>
  8. 10. <ul><li>Establish the My Nottingham master page as a main comms channel and make it the face of our social media presence as a council </li></ul><ul><li>Reduce spend on expensive and non targeted print materials </li></ul><ul><li>Demonstrate the effectiveness of our social media activity and ROI </li></ul>
  9. 11. The new “Master page”…Katie’s baby www.facebook.com/mynottingham
  10. 12. Do’s and Don’ts <ul><li>It’s time to start thinking about how you will use social media in your current or next campaigns </li></ul>Do’s <ul><li>Come and talk to us to get advice </li></ul><ul><li>Make at least one of us admin on your page </li></ul><ul><li>Make time for your social media activity </li></ul><ul><li>Set yourself aims and objectives </li></ul><ul><li>Plan your time effectively </li></ul><ul><li>Measure ROI </li></ul><ul><li>Think long term </li></ul><ul><li>Create a seamless link between all your online and offline activity </li></ul>
  11. 13. More do’s… <ul><li>Post consistent, regular and relevant content </li></ul><ul><li>Moderate your page daily </li></ul><ul><li>Get a friendly URL </li></ul><ul><li>Run competitions </li></ul><ul><li>Be personable without being over familiar </li></ul><ul><li>use the find us of Facebook/Twitter logo on promotional materials </li></ul><ul><li>“ Fish where the fish are” </li></ul><ul><li>Use multi media content: photos, videos, links </li></ul><ul><li>Think ‘conversation’ </li></ul><ul><li>Engage, don’t push </li></ul>
  12. 14. Don’ts <ul><li>Think you are on your own! We are here to help </li></ul><ul><li>Use any other social media channel other than Facebook, Twitter and YouTube </li></ul><ul><li>Set up a page for one off events </li></ul><ul><li>Expect immediate results </li></ul><ul><li>Over saturate </li></ul><ul><li>Ignore posts/interactions </li></ul><ul><li>Become “friends” with members of the public </li></ul><ul><li>Mention individuals/colleagues in a public forum </li></ul><ul><li>Delete or edit comments or responses of your fans unless absolutely necessary </li></ul>
  13. 15. Competitions
  14. 16. Dealing with complaints
  15. 17. Multi media links
  16. 18. Topical status updates
  17. 19. Immediate responses
  18. 20. Next Steps… <ul><li>Continue to develop the My Nottingham master page: </li></ul><ul><ul><li>Gain a realistic number of “likes” </li></ul></ul><ul><ul><li>Ensure staff and service areas are aware and using it correctly </li></ul></ul><ul><li>Develop guidelines to help marketing colleagues (and eventually the wider council) deliver high quality and consistent activity </li></ul><ul><li>Produce a social media request form to help colleagues identify suitable campaigns </li></ul><ul><li>Continue to “Stay on top of” the developments and changes of social media and technologies </li></ul><ul><li>Carry out evaluation to determine how successfully social media had been embraced by the team </li></ul>
  19. 21. Any Questions?
  20. 22. Popularity Quiz
  21. 23. Who is the most popular political figure? 14,270,441 like him!
  22. 24. Who could possibly be more popular then Barak? 19,507,312 people like her!
  23. 25. Which artist is more popular than Lady Gaga? 20,958,169 people like his page!
  24. 26. 18,377,847 people like this page! Surprising top scorer…Animated Comedy?

×