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Portfolio of Linda FranklinDigital Marketing Strategist        WiseChoice Samples    Blog, SEO, Web Content, Social Networ...
WiseChoice BlogDeveloped entire strategyand implementation forcompany’s blog including:•    Analysis of competition•    Au...
SEO/Web ContentOversaw content strategy ofWebsite for SEO. Ensured the rightkey word on the site anddeveloped “authority p...
Social NetworksCreated strategy for socialnetworks resulting in 30-45%referral traffic to homepage ona weekly basis.
VideosManaged the videoproduction of collegeplanning videos including:• Interviewed subject  matter experts• Developed con...
Online AdsClass 2011- Bored Crazy?                                                                                        ...
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Seo work at wise choice

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Seo work at wise choice

  1. 1. Portfolio of Linda FranklinDigital Marketing Strategist WiseChoice Samples Blog, SEO, Web Content, Social Networks, Landing Pages, Videos, Online Ads, Sitemap
  2. 2. WiseChoice BlogDeveloped entire strategyand implementation forcompany’s blog including:• Analysis of competition• Audience• Brand voice• Design• Editorial calendar• Managing 2 bloggers Blog increased traffic to WiseChoice Website by 45%
  3. 3. SEO/Web ContentOversaw content strategy ofWebsite for SEO. Ensured the rightkey word on the site anddeveloped “authority pages”(“themes”) to increase organictraffic.Organic traffic increased by222% within 4 months byimplementing Metatags, keywords, link-building, andconsistent blogging.
  4. 4. Social NetworksCreated strategy for socialnetworks resulting in 30-45%referral traffic to homepage ona weekly basis.
  5. 5. VideosManaged the videoproduction of collegeplanning videos including:• Interviewed subject matter experts• Developed content outlined for script writer• Management of outside video producer.• Edited storyboards and sound files
  6. 6. Online AdsClass 2011- Bored Crazy? Created ads for Hey class of 2011 Facebook and Google Pay-Per-Click CampaignsThinking about more excitingtimes ahead in college? Startwith WiseChoice and findcolleges that meet your • Facebook ads Don’t let college stress get to you.enthusiasm. Visit today. WiseChoice will help you find the converted 1.5% of all schools that fit your personality, goals, and budget. Visit users. today. • Google PPC conversion Hey class 2011 – No School rate averaged 4%. All snowed in and nothing to do? Turn your thoughts to college next fall. Find out about the WiseChoice college search today.

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