Portfolio of Linda FranklinDigital Marketing Strategist WiseChoice Samples Blog, SEO, Web Content, Social Networks, Landing Pages, Videos, Online Ads, Sitemap
WiseChoice BlogDeveloped entire strategyand implementation forcompany’s blog including:• Analysis of competition• Audience• Brand voice• Design• Editorial calendar• Managing 2 bloggers Blog increased traffic to WiseChoice Website by 45%
SEO/Web ContentOversaw content strategy ofWebsite for SEO. Ensured the rightkey word on the site anddeveloped “authority pages”(“themes”) to increase organictraffic.Organic traffic increased by222% within 4 months byimplementing Metatags, keywords, link-building, andconsistent blogging.
Social NetworksCreated strategy for socialnetworks resulting in 30-45%referral traffic to homepage ona weekly basis.
VideosManaged the videoproduction of collegeplanning videos including:• Interviewed subject matter experts• Developed content outlined for script writer• Management of outside video producer.• Edited storyboards and sound files
Online AdsClass 2011- Bored Crazy? Created ads for Hey class of 2011 Facebook and Google Pay-Per-Click CampaignsThinking about more excitingtimes ahead in college? Startwith WiseChoice and findcolleges that meet your • Facebook ads Don’t let college stress get to you.enthusiasm. Visit today. WiseChoice will help you find the converted 1.5% of all schools that fit your personality, goals, and budget. Visit users. today. • Google PPC conversion Hey class 2011 – No School rate averaged 4%. All snowed in and nothing to do? Turn your thoughts to college next fall. Find out about the WiseChoice college search today.