Lf Channel Company Profile


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We are a marketing and PR agency with extensive experience in the distribution market. Our specialization is in “providing, developing and executing marketing, sales and communications plans to increase the sales QUALITY, branding and market share of our clients”.

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Lf Channel Company Profile

  1. 1. Barcelona Sepúlveda 162, Ent. 2ª. 08011 Barcelona, Spain. Tel. 0034 93 418 81 51 [email_address] Madrid Virgen de los Peligros 9, 4ª Derecha8013 Madrid, Spain. Tel. 0034 91 521 51 92 [email_address] Lisboa Av. Ant.º Augusto Aguiar 148, 4º C 1050-021 Lisboa, Portugal Tel. 0035 121 389 41 76 [email_address]
  2. 2. Barcelona Sepúlveda 162, Ent. 2ª 08011 Barcelona Tel: +34 93 418 81 51 [email_address] Madrid Sepúlveda 162, Ent. 2ª 08011 Barcelona Tel: +34 93 418 81 51 [email_address] Lisboa Sepúlveda 162, Ent. 2ª 08011 Barcelona Tel: +34 93 418 81 51 [email_address] Company Credentials
  3. 3. 03/07/10 We are a marketing and communication “boutique” agency serving the digital information technology industry and consumer electronics market. Our Mission: "To provide, develop and execute Sales, Marketing and Communication programs to increase the quality of sales, mindshare, and market share of our clients products." LF Channel – Who are we?
  4. 4. 03/07/10 Barcelona - Madrid - Lisboa LF Channel – Where are we?
  5. 5. 03/07/10 LF Channel – What do we do?
  6. 6. <ul><li>Market introduction </li></ul><ul><ul><li>Introduce our customers to key players in the Spanish market </li></ul></ul><ul><li>Account Management </li></ul><ul><ul><li>Offer personal support to distributors, resellers and third party companies </li></ul></ul><ul><li>Marketing Plans </li></ul><ul><ul><li>Drive marketing actions to increase mind-share in a multi-vendor market </li></ul></ul><ul><li>Trainings </li></ul><ul><ul><li>Constant training on product and programs, tailored for each partner </li></ul></ul><ul><li>Offer a local “head”, offer local confidence </li></ul>03/07/10 <ul><li>Quantitative and Qualitative studies </li></ul><ul><ul><li>designed ad-hoc for each customer and specific market </li></ul></ul><ul><li>Online research </li></ul><ul><ul><li>Consumer panels </li></ul></ul><ul><ul><li>Specific data bases </li></ul></ul><ul><li>Field Market Research </li></ul><ul><ul><li>covering all Spain with trained field interviewers </li></ul></ul><ul><li>Market intelligence </li></ul><ul><li>tools and methods </li></ul>Market Consultancy Market Consultancy
  7. 7. 03/07/10 <ul><li>Sales Promoters : </li></ul><ul><li>A good service to the distribution channel positions our brand top of mind of our resellers. Implementing a Task Force allows us to constantly train the channel, follow up on product orders and analyzing each point of sale for specific promotional strategies. </li></ul><ul><li>Point of Sale Promoters: </li></ul><ul><li>The results of a Demo Days campaign in the point of sale are not only an increase in sales. Our brand recognition is increased as well as the knowledge of our potential end users about our products, services and company. </li></ul><ul><li>Merchandisers: </li></ul><ul><li>A good product placement and rack management facilitates sales men work at the point of sale. With the information we obtain from our visits, we can define distribution strategies and adapt the best product mix for each point of sale. </li></ul>Field Marketing Field Marketing Field Marketing
  8. 8. <ul><li>Analyze media awareness </li></ul><ul><li>Design communication plans and programs </li></ul><ul><li>Introduce our customers to the media </li></ul><ul><li>Build messaging and strategic planning </li></ul><ul><li>Translate, adapt and distribute press releases </li></ul><ul><li>Write background articles </li></ul><ul><li>Place by-lined articles </li></ul><ul><li>Write about success stories in our territory </li></ul><ul><li>Develop review and award programs </li></ul><ul><li>Receive press queries and find answers for them </li></ul><ul><li>Track competitors activities and media coverage </li></ul><ul><li>Organize press events and product launches </li></ul><ul><li>Secure One2one interviews and speaking opportunities </li></ul><ul><li>...Intensive search of synergies between PR and marketing to increase results and reduce costs </li></ul>03/07/10 PR & Communications PR Services
  9. 9. PR 2.2 – Using 2.0 tools with a 10% of common sense <ul><li>Communications plans with 2.0 language according to the selected tools </li></ul><ul><li>Content creating interesting for 2.0 users ( journalists, bloggers, and consumers). Content can be written or audiovisual. We updated it regularly and administrate it. </li></ul><ul><li>Monitoring social media and listening to feedback </li></ul><ul><li>Using direct communication channel and creating dialogue </li></ul><ul><li>Avoiding noise. Our intention is to participate and generate content </li></ul><ul><li>SEO strategies based on content and design </li></ul><ul><li>Common sense, we don’t do just because its what everybody does, we do if it’s necessary for our client </li></ul>03/07/10 PR & Communications PR Services
  10. 10. 03/07/10 <ul><li>LF Channel is a member of the WORLDCOM Public Relations Group since 2007 </li></ul><ul><li>Some figures: </li></ul><ul><ul><ul><li>Worldcom is the leading network of independent communication agencies </li></ul></ul></ul><ul><ul><ul><li>Constituted in 1988 – HW in New York </li></ul></ul></ul><ul><ul><ul><li>More than 110 offices cover 40 countries </li></ul></ul></ul><ul><ul><ul><li>33 offices in EMEA </li></ul></ul></ul><ul><ul><ul><li>Three regions: EMEA, the Americas, Asia Pacífic </li></ul></ul></ul><ul><ul><ul><li>More than 1.800 professionals </li></ul></ul></ul>PR & Communications Vision A professional partnership of rigorously chosen public relations and communications firms with deep industry expertise and local market knowledge, working together seamlessly under stringent quality standards to achieve demonstrable results for their clients. PR Services
  11. 11. <ul><li>The organization of events includes an infinite multitude of activities, as it is characterized by a customization of the service and a great creativity. </li></ul><ul><li>We organize all kind of events, for example: </li></ul><ul><ul><li>Conventions, congresses, conferences and seminars </li></ul></ul><ul><ul><li>Promotional acts, presentations and product launches </li></ul></ul><ul><ul><li>Incentive trips </li></ul></ul><ul><ul><li>Sport and cultural events </li></ul></ul><ul><ul><li>Road shows; Workshops </li></ul></ul><ul><ul><li>Sponsorship </li></ul></ul><ul><ul><li>Special services for trade shows (renting space, stands, staff,...) </li></ul></ul><ul><ul><li>VIP cocktails, dinners and other activities </li></ul></ul>03/07/10 Events Events
  12. 12. <ul><li>Management Team : Imma Folch, CEO </li></ul>03/07/10 Imma Folch-Lázaro, founder of LF Channel SL, is a Telecommunication Engineer with a Master in Business Administration by La Salle University, Philadelphia, and a Master in Marketing from ESADE. She also completed a General Management Program (PADE) at IESE Business School. She is specialist in Marketing and Communication for markets where technology plays a major role and its impact in society. Imma has an experience of more than 20 years. Imma started working as an engineer for IGM, Vienna, afterwards joining Philips Informática, Barcelona, as a Product Marketing Specialist. She gained expertise in the distribution channel working later for Casio POS and being the Product Manager for Microsoft, among others, in Computer2000, Barcelona, Spain. She has worked in all positions of the distribution channel: vendor, distributor and reseller, acquiring a view of all gaps and needs to be covered and the assets to be reinforced. In 1996, she founded LF Channel SL offering Marketing and Communication Services in Spain, and has managed the company since. Imma is fluent in Spanish, Catalan, English and has knowledge of German and Japanese.
  13. 13. <ul><li>Management Team: </li></ul><ul><li>Celia Díaz-Pardo, Director and PR Manager </li></ul>03/07/10   . Previous to joining LF Channel, she was a legal consultant for the Autonomous Government of Catalonia, Spain, in the Industry and Energy Department and a commercial distribution consultant for the Spanish Council of Chambers of Commerce in Brussels, Belgium. Marketing Communications is a field she knows well from her experience working for NGO’s and co-founding “Fisios Mundi”, a physiotherapist project focusing its activities in India. She joined LF Channel in the year 2000 and has managed de PR department since. Cèlia has been responsible for an AIDS Help telephone service, and is currently managing a Group of Mutual Aid for Anorexic patients Cèlia is fluent in Spanish, Catalan, Galician, English, French and has knowledge of Russian, Portuguese and Italian. Cèlia Diaz-Pardo has a degree in Law and International Trade and Finances. Cèlia has also followed Business Communication studies. She has published three books in business and trade related issues, “European Economic Interest Grouping”, “The Effects of European Law” and “The ethics of Fair Trade”.
  14. 14. PR Case Study <ul><li>PR Results </li></ul><ul><ul><li>Thanks to a coherent PR strategy in line with business and marketing objectives, FatWire is now positioned as a market leader that provides the technology, methodology and experience needed to ensure companies achieve user/client satisfaction from a web experience </li></ul></ul><ul><ul><li>A consistent PR plan, FatWire is perceived as an opinion leader and reference trade mark in Web Content Management (WCM) and Web Experience Management (WEM) in the Spanish market </li></ul></ul><ul><ul><li>A Country team aware of its own media capabilities, moving forward </li></ul></ul>03/07/10
  15. 15. PR Case Study <ul><li>PR results: Excellency in PR </li></ul><ul><ul><li>Interviews in: </li></ul></ul><ul><ul><ul><li>La2 – public Spanish TV </li></ul></ul></ul><ul><ul><ul><li>IntereconomiaTV </li></ul></ul></ul><ul><ul><ul><li>La Vanguardia </li></ul></ul></ul><ul><ul><ul><li>Cinco Días </li></ul></ul></ul><ul><ul><ul><li>Computing </li></ul></ul></ul><ul><ul><ul><li>ComputerWorld </li></ul></ul></ul><ul><ul><ul><li>Auditoria y Seguridad </li></ul></ul></ul><ul><ul><ul><li>Cibersur </li></ul></ul></ul><ul><ul><li>Case studies in: </li></ul></ul><ul><ul><ul><li>Expansion </li></ul></ul></ul><ul><ul><ul><li>TechWeek </li></ul></ul></ul><ul><ul><ul><li>Computing </li></ul></ul></ul><ul><ul><li>Opinion articles in: </li></ul></ul><ul><ul><ul><li>BYTE </li></ul></ul></ul><ul><ul><ul><li>Data.ti </li></ul></ul></ul>03/07/10
  16. 16. 03/07/10 <ul><ul><li>Situation </li></ul></ul><ul><ul><li>BeOne Telecom contacted LF Channel at the time it was launched as a brand new Catalan telecommunications company, beginning its activities in Spain. Therefore, all had to be built from scratch. </li></ul></ul><ul><ul><li>PR Challenges </li></ul></ul><ul><ul><li>Elaborate, together with the Marketing Department, corporate literature, such as company profile, bios and key messages that would have influence on the brand’s positioning in the media. </li></ul></ul><ul><ul><li>Media train the company’s spokesperson to deal with journalists delivering a proper message. </li></ul></ul><ul><ul><li>Introduce BeOne Telecom, the company and its products, to the Spanish market. </li></ul></ul><ul><ul><li>Gain brand recognition among local, regional and national journalists. </li></ul></ul>PR Case Study
  17. 17. 03/07/10 <ul><ul><li>Results </li></ul></ul><ul><ul><li>Three-month launch project: </li></ul></ul><ul><ul><li>Interviews with key business journalists from national and economic media. </li></ul></ul><ul><ul><li>Articles published in top national newspapers: Avui, La Vanguardia, El País, El Economista. </li></ul></ul><ul><ul><li>Impacts from the company’s launch in news agencies alerts as well as in national and local media. </li></ul></ul><ul><ul><li>Presence in telecommunications’ online media and blogs. </li></ul></ul>PR Case Study
  18. 18. Some of our references Some of the Clients Served by our North and Latin America Partners Storage , Networking, Embedded Security and Software
  19. 19. Some of our references Some of the Clients Served by our North and Latin America Partners Consumer Electronics Telecommunications and Telephony
  20. 20. Some of our references Some of the Clients Served by our North and Latin America Partners Others Industrial On Line, Web 2.0
  21. 21. <ul><li>Local and independent = fast, flexible and focused </li></ul><ul><li>Mixed to succeed = Marketing + Communications </li></ul><ul><li>Specialised in IT = expert + reliable </li></ul><ul><li>Committed = sharing your goals and objectives </li></ul><ul><li>Over a decade in the market = evolving constantly </li></ul><ul><li>With international reach = teaming wordwide </li></ul>03/07/10 Why LF Channel?
  22. 22. 03/07/10 Barcelona Sepúlveda 162, Entresuelo 2ª. 08011 Barcelona, Spain. Tel. +34 93 4188151 [email_address] Madrid Virgen de los Peligros 9 4ª Derecha 28013 Madrid, Spain. Tel. +34 91 5215192 [email_address] Lisboa Av. Ant.º Augusto Aguiar 148 4º C 1050-021 Lisboa, Portugal Tel. +35 121 3894176 [email_address] www.lfchannel.com Twitter: LFChannel_EN