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Fandango | UXDI LA03

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General Assembly LA
Fandango Project Presentation

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Fandango | UXDI LA03

  1. 1. Your Ticket to Movies, Events and More DESIGN BY: Amir Rashidifar | Leslie Park | Susie Moon UXDI STUDENT PROJECT: Fandango
  2. 2. Project Overview Brief Fandango wants to increase user engagement by selling Lckets to events & concerts. • Design a flow for discovering new events and purchasing Lckets • Design the flow for retrieving Lckets and using them as digital passes Target Device(s) Responsive website that works well with iPad and/or iPhone applicaLon
  3. 3. NoLfy you of events Easily purchase Lckets Access digital pass
  4. 4. User Research: Surveys Key insights from 35 respondents: • 31% want the app to be simple and easy 43% 57% • 29% find it hard to navigate • 23% like the convenience of buying Lckets 32% 5% 45% 8%
  5. 5. User Research: Keyword Attributes
  6. 6. Case Study
  7. 7. Design Process: Discovery & Research • ComparaLve Research • Card SorLng
  8. 8. Design Process: Ideation & Definition • User Flows • Wireframes • Sitemaps
  9. 9. Design Process: Prototyping & Testing • Prototyping • Usability TesLng • MulLple IteraLons
  10. 10. Prototype Iterations Low-­‐fi to Hi-­‐fi
  11. 11. Prototype iPhone Prototype: hp://invis.io/QP1GO4G5S
  12. 12. Amir Rashidifar | amir@beyondvip.com Leslie Park | lesliepark220@gmail.com Susie Moon | ssmoon07@gmail.com

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